Essays on A Discussion of the South Australian Tourism Commission and the Clare Valley Destination Assignment

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The paper "A Discussion of the South Australian Tourism Commission and the Clare Valley Destination" is a good example of a business assignment. Destination Marketing organizations are created with the basic role of attracting visitors to its locale with the purpose of adding to the local economy through the purchase of room nights, visitor services, food and beverage, retail items, transportation, etc. It also promotes the development as well as the marketing of a particular destination, focusing on conference sales, tourism marketing and services. In addition, such organizations enhance the economic development of a destination by increasing visits from tourists and business tourist.

This particular report will therefore analyze a variety of issues concerning the South Australian Tourism Commission as one of the major DMO’ s. In addition, an analysis of the Clare Valley as one of the destinations within the South Australian Tourism Commission will also be undertaken by the report.   A Discussion of the South Australian Tourism Commission and the Clare Valley Destination The South Australian Tourism Commission is one of the Destination Marketing Agencies established by the South Australian government to market Tourism in South Australia.

Tourism being a big business in South Australia, the South Australian Tourism Commission is committed to developing as well as marketing the state’ s $2.7 billion tourism business, with the objective of creating more employment opportunities and wealth for South Australia (South Australian Tourism Commission Website 1). The South Australian Tourism Commission productively promotes the State’ s tourism intra-state, inter-state as well as internationally to ascertain that South Australia is a compelling part of any Australian holiday. It gives attention to developing the State’ s competitive strengths such as festivals and events, good living and accessible nature.

It also secures, manages in addition to sponsoring major events that revitalize the economy and build community spirit. Additionally, the South Australian Tourism Commission works to develop strategic tourism assets, to attract investment in addition to working with tourism businesses to ensure the industry mature.

References

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Economic Research Consultants. Comparative Economic Contribution of Tourism to South Australia, 2000.

Faulkner, William, Faulkner, Bill, Fredline, Liz, Jago, Leo, Cooper & Christopher, Progressing Tourism Research, Volume 9 of Aspects of Tourism, Channel View Publications, 2003,182.

Faulks, Pam, Ritchie, Brent, Cooperative Research Centre for Sustainable, Brown, Graham Tourism, 2008, Cycle Tourism and South Australia Destination Marketing, Sustainable Tourism, 2008, 1-50.

Hall, Michael, Sharples, Liz, Cambourne, Brock & Macionis, Niki, Wine Tourism around the world: Development, Management and Markets. Butterworth-Heinemann, 2002, Pp 236.

Pike, Steven. Destination Marketing: An Integrated Marketing Communication Approach. Butterworth-Heinemann, 2008, Pp79.

Ronning, Karen. South Australian Food and Wine Tourism Strategy 2009 – 2014, 2009, Pp 1-50. South Australian Tourism Commission Website, 2009, Pp1, Retrieved on May 9, 2011 from http://www.tourism.sa.gov.au/regions/default.asp

Urban & Regional Planning Solutions, 2005, Clare Valley and Barossa Tourism Regions Integrated Strategic Tourism Plan, 2005, Pp1-74.

Worldwide Wine Tours. Australia Wine Tours: Popularity of Australian Wineries, 2011, Pp1, Retrieved on May 9, 2011 from http://www.worldwidewinetours.com/australia/australia-wine-tours.html

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