Executive summary: Action for South Africa (ACTSA), led by the National Executive Committee (NEC) has a fashion show campaign for generating sufficient funds for the protection of the sanitary dignity of Zimbabwe women at the university campus in South Africa. The financial targets for the campaign are £300,000 as threshold level through the planned activity. The business plan for the show has the provisions for achieving the targets as in satisfactory manner. The plan has envisaged an implementation mechanism through the utilization of the skills and expertise of the university design students for handling the event.
The strategy will be executed with the assistance of an aggressive marketing plan through the utilization of print and electronic media as in a focused pattern. The show has a time scale for fifteen days as the show time and during the period the administration is hopeful in the generation of sufficient funds well above the targets. The events will generate more than £300,000 funds in the shape series of events on weekly, monthly and yearly basis. The cost of the project will be covered from the income as has been forecasted in the financial plan of the project.
The core strategy of the show relies on the participation of sufficient number of students in the show and their appetite for purchasing items of their taste. Unique and latest designing is the strength of the show and the same would be achieved through the implementation of the business strategy for the execution of the plan. The funds will be utilized for the promotion of the dignity of Zimbabwe women. The successful implementation plan will serve as a model fashion show and will be replicated in future for ensuring sustainability of the system and will also help other similar organizations.
Lesson learnt in the event in the shape of the impacts of advertisement and time scales will be a benchmark for the current show as well as by similar other show and will extend benefits to all the stakeholders including Zimbabwe women as on win-win basis. 2. Background: Action for South Africa (ACTSA) has scheduled a fashion show campaign with the purpose to generate sufficient funds for the safeguard of the sanitary dignity of Zimbabwe women.
The venue for the event is selected at the university campus in South Africa as the proposed venue will help in the provision of the required funds through the visiting participants. The administration has estimated the financial targets for the campaign as £300,000 as these funds are minimum requirement as in financial term. The selection of the venue and the products offered are based on the facts that no such event has previously been scheduled and the learned participants will contribute for the achievement of the financial targets.
The strategy as adopted in the shape of mixed strategy with the involvement of administrative and financial tools supplemented with the marketing strategy through the use of e marketing techniques will help in the achievement of the targets. The utilization of the skills and expertise of the university student will help for the achievement of the desired results. The administrators are hopeful in the achievement of the results as the strategy is based on the realistic objectives, the activities have been planned in the form of series of events and modern marketing tools have been incorporated for the achievement of the results.
The target market that is the students and the faculty members will participate in the show as the show will provide a sense of entertainment and the fashion materials for the participants at affordable prices. The strategy is flexible and therefore has the characteristics for the generation of the desired results and the same strategy on successful implementation will serve as a model strategy for its application for the generation of funds for a noble cause as for the Zimbabwe women.