The paper "Promoting the Carbon Tax of the Federal Government of Australia" is a delightful example of a term paper on marketing. According to mainstream scientific opinion, emissions of greenhouse gases are causing global warming that could be disastrous in the end. Australia accounts for about 1.5% of the world’ s carbon emissions. Due to the reliance on Australia on coal for the generation of electricity, it is the highest emitter per capita among developed countries (Shimp, 2008). Debate on carbon laws in Australia has been ongoing for almost a decade (Petruzzelli, 2005).
Owing to increased public concern and regular calls for government action on the issue of climate change, there has been needing to come up with the best response (Lafferty and Ruud, 2008). Previously, the Australian government responded to the issue through regulations and subsidies (Harvey, 2010). However, many people were of the view that carbon tax would be preferable to a carbon trading system. The carbon tax system is deemed to be more efficient, effective, simple, flexible and transparent as opposed to previous approaches that employed regulations and subsidies (Mullin, 2010).
Moreover, the carbon tax system has been hailed for being able to provide revenue that can be utilized in cutting other taxes. Proponents of the revenue-neutral carbon tax argued that this system would have no or little economic cost. It is on the backdrop of this argument that Australia passed laws in November 2011 to impose a price on carbon emissions. The tax is aimed at making firms more energy efficient. It is also aimed at pushing power generation toward gas and renewable. The carbon emissions laws that were passed set a fixed tax of A$23 per ton on the top 500 polluters from July 2012.
The laws have been lauded for being a positive move toward addressing the issue of climate change. The laws passed by Australia aims at helping Australia to attain its goal of cutting emissions by 5% of 2000 levels by 2020. Target audience segment analysis The target audiences for this IMC are Australians aged above 10 years. The inclusion of children in this plan is based on the ability of children to spread information by word of mouth (Nations United, 2010).
The youths are also included because they are some of the main players in the field of greenhouse gas emission and their involvement will imply that they understand the contribution of human activity toward global warming and climate change (Petruzzelli, 2005). The older generation needs to be informed of their current lives on future generations and the need to embrace carbon tax as a way of protecting future generations (Gurran, 2011). Literature review Global warming Global warming is the increase in atmospheric temperature. In the past century, earth’ s temperatures have been rising steadily.
This has seen global temperatures rise at a total of one degree over the past century. It is argued that the earth’ s temperatures need to be kept within a strict range to enable it to maintain life (Shimp, 2008).