The paper "Marketing Strategies for Starbucks Corporation" is a perfect example of a marketing case study. Choose a product or service related to your workplace or training environment. Check the suitability of your chosen product or service with your assessor, prior to completing the assessment activities. Your assessor will determine if you need to choose an alternative product or service and will explain the reasons why. Product or service: coffee and beverages producing company Related workplace, training environment or industry: Starbucks Corporation Task 1: Internal research Research information on the internal business environment Respond to the following questions. The information you provide in this assessment activity will be used to help you complete assessment activities C & D. Outline your establishment's core business activities.
If you're not currently employed, list the core business activities most relevant to the product or service you've chosen to promote from your training environment. Distributing food staff to houses Offering high-quality food and beverages to its customers Providing the best services to keep customers satisfied Define the establishment's customer base. If you're not currently employed, define the customer base most relevant to the product or service you've chosen to promote from your training environment. Large companies that offer meals to their employees Homes that request for home delivery of the company’ s products Personal consumers who visit the corporation’ s store every day Describe the establishment's values and current business direction.
If you're not currently employed, list the values and direction most relevant to your training environment and the product or service you've chosen to promote. Starbucks corporations are determined to provide the best quality products meeting the customer requirement to help uphold legal values. The corporation is determined to increase the sales revenue and profits through increased market share to help curb the competition that the company faces from other competitors. Describe past marketing conducted by the establishment and its effectiveness.
If you're not currently employed, describe the sort of information you'd prefer to for this knowledge. Diversification and market penetration were the major marketing strategies used before. They were effective for the corporation as it is currently the second-placed organization in terms of performance and the revenues collected. What products/services are underperforming and what is causing the poor performance? If you're not currently employed, describe where you'd find this information and why it's important to the planning process. Home delivery of food and beverages is underperforming as they choose to avoid the risks that may be accompanied by the service.
They, therefore, choose to directly go to the retailing store to have the services provided to them there. Task 2: External research • Research information on the external business environment. • Respond to the following questions. • The information you provide in this assessment activity will be used to help you complete assessment activities C & D. Who are your major competitors? (This might be related to your workplace, training environment or specifically to the product or service you've selected. ) McDonald's Costa Coffee Tully’ s Coffee Doutor Coffee Dunkin’ Donuts Panera Bread Caribou Coffee Company Inc. Subway What are the demographics of your client base and the immediate area?
(This might be related to your workplace, training environment or specifically to the product or service you've selected. )
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