The paper "The Basis of Google’ s Potential Profitability" is a perfect example of a case study on business. At a time when nearly all firms were under pressure in 2008, Fortune Magazine in 2009 reported that Google had actually raised its returns that year, citing it as the fourth “ Most Admired Company in the World” . Google’ s fiscal revenues in the first quarter grew by 6.2 percent followed by $5.52 billion in the second quarter, leading to an overall lead in online marketing share. An in-depth analysis of Google sheds light on the best strategy, out of the many available alternatives, that the corporation has adopted to continue thriving against poor economic conditions and stiff competition especially from Yahoo and Microsoft.
The case study presents the basis of Google’ s potential profitability in regard to political, social, economic, and technological forces driving the industry. Google’ s mission of organizing the internet’ s information plus making it simply available shows how focusing on the customer can do for an organization. Introduction Google was founded in 1998 with the aim of providing a search engine that enabled users to organize the increasing amount of information available on the internet.
By the year 2000, Google’ s website was decoded to 15 languages and gained global recognition for its web search-engine service. Google made public its browser toolbar in late 2000. In 2002, the company launched Google Adwords, a pricing system for billing online advertisements based on charge per-click. The company went public in August 2004 with 19,605,042 shares offered at an opening price of $83 per share unit. By the end of 2009, the company’ s share price was over $600 per share.
In 2006, the company released Gmail; an email accounts service followed by YouTube, a web site hosting videos. In 2008, it attained DoubleClick and in the next year, the company introduced Google Docs. The company then moved into public education products. The use of Google Docs and Google spreadsheets in term papers was employed by the company to ensure increased technological application in the classroom. By the year 2010, Google was a global leader in internet technology, focusing on the ways people obtained information (Fred, 2009). The company’ s business approach has enabled it to be the leading and most profitable internationally. 1.1Mission, Objectives, and Goals The company’ s mission focuses on sorting out the information existing on the internet, making it easy to get and helpful to users.
The company’ s management believes that putting user needs first is the most effectual and profitable way of achieving its mission. During its existence, Google has strived to pursue a number of specific objectives. The company has always worked to provide relevant and useful search results possible via its search engine technology. Google has also aimed to be a provider of the most relevant and useful advertising tool on the internet.
In line with its people-oriented mission, the company has strived to constantly advance the user experience for its products and services. To maintain a pole position in the market, the company has sought to improve its technological base and innovate in the area of information organization.
Fred, D. (ed.). Strategic Management; Concept and Cases. New Jersey: pearon education, 2009. eBook, available from http://buduson.files.wordpress.com/2012/02/strategic-management.pdf
Bhatia, A., Deep, G. & Sachdeva, A. “Strategic Analysis of Search Engine Giant: A Case Study of Google Inc.” In International Journal of Computing & Business Research, No. 2229-6166. India: Online Journal, 2009. eBook, available from http://www.researchmanuscripts.com/isociety2012/55.pdf
E-Content. “Case Study-Google, Inc” In Planning Intellectual Property for Marketing Strategies, Chapter 4. eBook, Available from http://nccur.lib.nccu.edu.tw/bitstream/140.119/33884/1/61010101.pdf