Essays on Definition of Marketing Terms Assignment

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The paper "Definition of Marketing Terms" is a great example of a marketing assignment.   A). Advertiser: A person or organization that is involved in announcing a product or service to the public. The main aim of an advertiser is to create awareness about the product or service among the members of the public (Fletcher & Heather, 12). B). Distribution: The spread of media plan among the targeted audience through the use of various means of advertisements. C). Media Schedule: A program or plan that is used for the purposes of identifying the media channel to be used during the advertisement process (Armstrong, et al, 10). D).

Merchandizing: An activity that is involved in the promotion of goods and services by presenting certain useful information about the product. It provides the targeted audience with more information about the product or service (Lovelock, Paul & Jochen, 15). E). Modify: Making minor changes to an advertisement so as to improve on its ability to attract the targeted audience. F). Media vehicle: A specific print, electronic or digital media that is employed during an advertising campaign (Jack, 65). G). Media budget: The total amount that is required for the purposes of implementing a media plan. H).

Advertising Message: The contents of an advertisement that is used for the purposes of appealing to the customers about a product or service. J). Consumer profile: A method that is used to categorically classify the consumers for the purposes of grouping the consumers during the marketing and advertising process. Question 2 A). Copyright legislation The copyright legislation has significant effects on the media plan. It affects how the contents can be broadcasted without causing any infringement. The copyright laws also affect the media plan with regards to the collection and storage of information. B).

Fair Trading laws The fair trading laws affect the media plan in terms of how the business operations will be carried out. The fair trading law influences the activities that the organization has to carry out with regards to the management and operations of the organization. C). Consumer protection laws The consumer protection laws are concerned with the contents that are delivered to the consumers (Fletcher & Heather, 21). This will affect the media plan in terms of the model that will be used to deliver the contents to the consumers.

It will also affect the competitive strategies that will be used by the organization. Question 3 Delivering the appropriate and required contents to the audience is important for the media. It is also important to understand the needs of the audience. The lively audience will be targeted by the media. This will involve members of diverse gender. The contents will also target the audience from different ages as well as social background. Question 4 Newspapers Magazines Television Radio Internet Billboards Social media Short Message Service Product placement advertising Mobile phones Question 5 The alternative media schedule is beneficial in terms of ensuring that the commercial appears in unified campaigns in different media vehicles.

Wastage is also reduced during the process and hence promoting efficiency. Alternative media schedule is also beneficial in terms of poisoning as it ensures that the target audience can receive the message. It is also cost-effective and it hence its benefits to the advertiser.


Fletcher, Richard, and Heather Crawford. International marketing: an Asia-Pacific perspective. Pearson Higher Education AU, 2013.

Jack, Herbert, et al. Australian Media Vehicles’ Standards for Acceptable Advertising. Journal of Advertising Vol. 33, No.4 (2014), 65-73. Retrieved on 24 June 2014 from, .

Armstrong, Gary, et al. Principles of marketing. Pearson Australia, 2014.

Lovelock, Christopher, Paul G. Patterson, and Jochen Wirtz. Services Marketing. Pearson Australia, 2014.

Management Association, ed. E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications. IGI Global, 2012.

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