The paper "How Corporate Social Responsibility Influences the Reputation of Businesses" is a great example of a business research proposal. The study will be conducted through a case study research design while the main methodology will be qualitative. The study will also adopt purpose sampling with the approximated sample group being approximately 30 for an in-depth interview and 10 focus group discussions. The data collected will be transcribed, thematized, and coded appropriately to facilitate reporting. The study will help in encouraging the integration of corporate social responsibility in Australian businesses. 1.0 INTRODUCTION 1.1 Background Corporate social responsibility (CSR) entails business activities that involve projects that benefit society.
It can entail several tactics including giving business’ proceedings for charity and environmentally sustainable initiatives. Some of the broad categories of social responsibility practices that businesses engage in include environmental efforts, philanthropy, ethical labor practices, and volunteering (Caramela 2016). The environment is one of the primary focuses of businesses when it comes to CSR since corporate have a large carbon print. Steps to reduce the footprints are, therefore, considered good for the society and company as a whole.
On the other hand, a business can engage in philanthropy by donating to local or national charities since they have a lot of resources that can benefit local community programs and charities. Businesses can also practice CSR when they treat their employees ethically and fairly (Hopkins 2007). The concept applies often on international businesses whose labor laws differ with that of the United States. Lastly, volunteering is a way that a company can show its sincerity in supporting social development. Under CSR, companies can engage in good deeds minus giving without receiving anything in return. Corporate social responsibility (CSR) has gained increasing attention over the years in corporate work around the globe.
In academics, CSR has also gained significant focus since it has a huge impact on the business industry. CSR has gained a growth of interest among scholars and practitioners in the past decade that is seen it grow to be a widespread concept (Hopkins 2007). Due to popularity and pressure, most of the businesses introduced CSR activities and developed measures that ensure that all its sectors adhered to the process and the same communicated to the stakeholders.
Today, several companies face growing expectations from different stakeholders groups. The companies have attracted great attention and pressure on environmental and social issues. Environmental and social responsibility is important to companies of all sizes and types (Mullerat 2010). Since the market demand has made it important that CSR activities are integrated into the business, it is important that all the business engage if they are to survive the competition. It is, therefore, important that organizations translate the strategic benefit associate with CSR to benefit their reputation since it is of great value. 1.2 Research Justification Activities associated with the CSR can mean good corporate reputation as per the stakeholder's views (Hopkins 2007).
However, there is still a lack of attention to the CSR practices and reasons in relation to building a business reputation. It is still not clear how CSR affects the reputation of the businesses. It is, therefore, important that issues tackling the link between corporate reputation and CSR. The main goal of the report is, therefore, to elaborate on the link between corporate reputation and CSR.
In other words, the study focuses on determining how businesses can use CSR to build a good reputation for themselves and maximize the profits. The study is determined through the analysis of the perspective of different stakeholders (Mullerat 2010). The report will also help determine is CSR is only implemented by the established business and not the upcoming ones. Furthermore, it will take into consideration why some businesses decide to venture into businesses while others opt not to engage in CSR practices.
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