The paper "Developing a Marketing Plan of Starbucks" is a wonderful example of an assignment on marketing. Starbuck company many objectives that want to achieve. The objectives guide the operations of the company as it plans to introduce new products in the market targeting children who are under 18. The objectives include: To manufacture and distribute a new product known as Babteen Coffee that targets the children (Cohen, 2006, p. 32). To manufacture a high-quality Babteen Coffee and distribute in its 17, 009 stores in over 50 countries so that it can avoid or reduce shortages in the market.
These stores include over 1000 in Canada, more than 11000 in the United States of America (USA), and over 750 in the United Kingdom (UK) (Gareth & Charles, 2007, p. 972). To improve customer care and public relations with all stakeholders such as suppliers, shareholders, government, and employees (Michelli, 2007, p. 132). To increase profits margins by 8% annually by expanding its operations to new markets. To expand the market share by 10% annually. This will lead to a 16% increase in the sales volume in all the markets globally (Pahl, 2009, 43). To open new stores in all the countries especially in the bigger towns and cities. To expand its operations to countries that do not have our new products especially in the Middle East and African countries (Sara, 2008, p.
34). To reduce the expenses by 15% and participate in social responsibilities especially by helping the bright but needy students from poor families. To conduct continuous market research and analysis so that we get to know what our new customers (children) want (Cohen, 2006, p. 34). To employ sales and marketing officers to advertise and promote the new product (Babteen coffee) in all the markets.
The sales and marketing officers will develop adverts to be used in all media channels such as TV, Website, Radio, and business magazines in all countries (Gareth & Charles, 2007, p. 974). To introduce 4 other new products for children by December 2011 so that it can compete favorably with others offered by the competitors in the market (Michelli, 2007, p. 134). 2.0 SWOT AnalysisSWOT analysis is one of the effective and efficient tools for identifying the firm’ s weaknesses and strengths.
Furthermore, it is essential in determining the threats and opportunities facing the company in the market (Pahl, 2009, 44). Strengths The high-quality products and services are its main strength compared to its rivals. The new product is unique because it has many nutrients that will help the children improve their health conditions because it will meet customer’ s needs and expectations. The employees of the company are dedicated, committed, hardworking, experienced, and qualified; hence, improving the quality of the new product in the market. The company has the new technology that will ensure the new product for children is of a high standard compared to those offered by the competitors in the market (Cohen, 2006, p.