Development and Future of Grocery E-Commerce in Poland - Research Paper Example

The paper "Development and Future of Grocery E-Commerce in Poland" is a great example of a research paper on e-commerce. The fourth report of the Polish e-commerce market was published by the Polish site Internet Standard. Per the report, it was found that the nation was a little behind the other Western European countries and the US, on the other hand, were quickly picking it up as well. One of the main characteristics of the Polish e-commerce market also included the inclination to do business like, online auctions with Allegro. pl, that has been dominating the market for a longer period of time.

Per the survey conducted by Eurostat, out of 29 countries, Poland had been ranked at 19th with regards to the proportion of the populous shopping online. Nearly 23% of the nationals in Poland had done shopping at least once in the year 2009. This was equivalent to the results that came out of Spain and exceeded that with Italy which was 12%, followed by Portugal which was 13%, and Greece which accounted for 10%. On the other hand, it was way less than Norway which was 70%, and topped the chart. Also with the United Kingdom, which was at 66% standing second in the fray? (Mikulski and Weichbroth 2009).

The e-commerce market in Poland has been estimated to be approximately 3.4 billion EUR of which about 2 billion EUR (60%) are linked to online auctions. It has been observed that Polish people have been interested in auction sites than shopping online. With this, the trend has been increasing over the years. The turnover from the sub-sector has been growing fast than the online shop which was 25% (Mikulski and Weichbroth 2009).
The share of e-commerce in Polish retail amounted to 2.2% in 2009, but there are problems in the area. For instance, the grocery shopping market did not exceed even 0.1-0.2%, and on the other hand, the electronic shopping exceeded more than 20%. Per Euromonitor, online shopping may see more growth in the future. As per the prediction, e-shops sales have been valued at more than 1.6 billion USD in 2010 (Weichbroth 2010).
Although the population on the Internet has seen a rise in Poland, the spending pattern for online shopping or E-Commerce has not shown positive results in the past few years. Per the statistics, only 800 Internet shops were being operated out of Poland which also saw a decline in recent months.