The paper “ Difference between Pull Promotional Strategy and Push Promotional Strategy” is a brilliant version of an assignment on marketing. Marketing normally falls into two categories: pull and push marketing. These strategies are a must to marketers since it forms the basis through which they sell their products: good and services (Kopp and Greyser 2009). The marketing theories are of complete help to individuals and companies that wish to sell their products fast. Most manufacturers never sell their products directly to final users; rather, they engage a series of intermediaries in between who perform certain marketing tasks (Daily News 2011).
When managing its intermediaries, a company needs to know the level of efforts to devote towards push and pull promotional strategy (Mondaq Business Briefing 2011). This research thus aims at establishing the difference that exists between the pull promotional strategies and the push promotional strategy. The push promotional strategyAnother meaning of this strategy can be established in communications between sellers and buyers. The nature of communication can be interactive or non-interactive depending on the medium used (Mooney & Nita 2008).
If the medium used is television, then the communication is noninteractive since the customers will not be able to interact directly with the manufacturers. On the other hand using mediums such as telephone conversations, the internet, and other social Media provides options for direct interactions between these two parties. Therefore, the essence of this strategy is just to push the information to the customers and create demand (Seddon 2010). The push promotional strategy aims at developing promotional strategies that are geared towards marketing channels to entice these people in promoting your products (Daily News 2011).
In most cases, consumers cannot directly comprehend this since it is deviated to the distributors who will walk all the way to promoting it to users over other different products in the market. It may include elements like bonuses, wholesale discounts, and kickbacks among others, which will attract retailers towards selling your products (Siegel 2009). Over the years and with the current technological increase, push marketing is taking another shape; the referral and the word of mouth marketing. In this instance, companies encourage their happy buyers to extend information about their products and services to family and friends.
In return, they get points that will allow them to redeem something better or buy at a cheaper cost. Thus, the push marketing strategy uses manufacturer’ s sales force and sales promotion money among other things to entice intermediaries in taking, promoting and selling their goods and services to the final users. Researchers have also proven that the push strategy is good to implement in places where; the products brand choices are made in stores, there is low brand loyalty, the product’ s benefits are well understood as well as in cases where the product is an impulse item (Said 2011).