Essays on How to Maintain Customer Interest Case Study

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The paper "How to Maintain Customer Interest" is a perfect example of a Marketing Case Study. It is a hands-free speaker that allows the users to control it with their voice. The Echo is connected to the Alexa Voice Service to receive and send messages, make calls, play music, as well as offer instant information, weather, sports scores, news, and many others. The product is retailing at $179.99 and shipping is free. Amazon Echo has beamforming technology as well as seven microphones; therefore, it hears the user from different parts of the room.

The speaker is tuned expertly in order for its immersive sound to fill the room. The product has no intense competition since it is the only product that offers hands-free voice control for Amazon Music. iRobot Roomba 652 Vacuuming Robot This product is produced by iRobot used for picking up the dust, large debris such as cereal and pet hair. The product retails at $345.89 and shipping is also free. There are other numerous products such as Eufy RoboVac, Ecovacs Deebot, and Evertop Robot Sweeper that offer similar services. iRobot Roomba 652 Vacuuming Robot is beneficial because it cleans all types of floor, which includes laminate floors, rugs, carpet, hardwood, and tile.

It is an a3-stage cleaning system that loosens, lifts, as well as suctions large debris, dust, dirt, and pet hair from the floors. Furthermore, it cleans corners and wall edges thanks to its spinning side brush sweeps. Figure Two: iRobot Roomba Vacuuming Robot Oral-B Precision Black 7000 Toothbrush The Oral-B Black 7000 is an electric toothbrush with Bluetooth, which allows for communication between the brush and the user’ s smartphone.

The connection offers the user real-time feedback with regard to his/her brushing habits. The toothbrush is designed professionally and retails at $172.39. The product offers a revolutionary novel way to make sure that oral health is looked after. The Bluetooth-enabled product offers real-time feedback based on the users’ brushing habits. Figure Three: Oral-B Precision Black Toothbrush Customer Decision Journey Amazon Echo Needs/wants A product that plays all their music from Amazon TuneIn, Pandora, Music, iHeartRadio, and Spotify using only their voice. Is aware/knows: Customers know about the product from social media sites, especially Facebook. Considers/examines: Customers are interested in the product because it follows the voice in the room through circle lighting. Searches/learn: amazon. com as well as ebay. com Likes/trust: yes Sees value/willingness to pay: yes, the customers get value for their money because Amazon Echo allows the users to have a great deal of control over their environment in a manner that makes them independent. Commits/plans: yes the company has made plans to offer an expert appointment, whereby customers are taught to build an Alexa smart home. Consumes: Consumers are likely to purchase the new product because it has awesome features and they are given free expert consultation. Satisfied: yes, all customers would be satisfied since the new product fulfills their needs and can control their fans, lights, TVs, and switches. Loyal/repeat buyer: With the view to the customers’ reviews, it is clear that most customers are satisfied with the product and are more likely to buy new products that are compatible with the product. Engaged/ interacts: The customers will be engaged with this product since they can play music, set alarm, and do many other things. Actively advocates: Satisfied customers would likely recommend the product to their friends as well as family. iRobot Roomba 652 Vacuuming Robot Needs/wants A product that indulges the customers’ needs by making sure the floor remains clean.

Cleans all types of floors. Is aware/knows: Customers know about the product from Google search and social media sites. Considers/examines: Customers are interested in the product because it leaves their homes tangibly cleaner and enables them to focus on other things. Searches/learn: amazon. com, alibaba. com, and ebay. com Likes/trust: yes Sees value/ willing to pay: yes, the customers will see the value because the product allows them to live in a cleaner environment by picking up dust, large debris such as cereal and pet hair. Commits/plans: yes the company has made plans to offer product warranty and ensuring that the product is fit with Lithium-Ion battery that recharges automatically.

References

Agostinho, D.V., 2016. Understanding the New Customer Decision Journey. [Online] Available at: HYPERLINK "https://www.linkedin.com/pulse/understanding-new-customer-decision-journey-dany-vilela-agostinho" https://www.linkedin.com/pulse/understanding-new-customer-decision-journey-dany-vilela-agostinho [Accessed 18 August 2017].

Bhasin, H., 2016. How to maintain customer interest. [Online] Available at: HYPERLINK "http://www.marketing91.com/how-to-maintain-customer-interest/" http://www.marketing91.com/how-to-maintain-customer-interest/ [Accessed 18 August 2017].

Olson, C., 2017. The consumer decision journey in the increasingly complex search retail marketplace. [Online] Available at: HYPERLINK "http://searchengineland.com/consumer-decision-journey-increasingly-complex-search-retail-marketplace-275286" http://searchengineland.com/consumer-decision-journey-increasingly-complex-search-retail-marketplace-275286 [Accessed 18 August 2017 ].

Shupe, R., 2013. Your Perfect Customer: Creating Your Target Market Profile. [Online] Available at: HYPERLINK "http://www.business2community.com/customer-experience/your-perfect-customer-creating-your-target-market-profile-0382618" http://www.business2community.com/customer-experience/your-perfect-customer-creating-your-target-market-profile-0382618 [Accessed 18 August 2017].

Spenner, P. & Freeman, K., 2012. To Keep Your Customers, Keep It Simple. [Online] Available at: HYPERLINK "https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple" https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple [Accessed 18 August 2017].

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