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Principles of Direct Marketing
Principles of Direct Marketing The Facts: The direct media used for this communication is internet. This email had arrived on Wednesday, October 20, 2010, at around 8 O’clock in morning. The Device: Description: The communication was in the form of an email. The subject line was “Grab the opportunity before it elapse”. The email was quite colourful, having a picture of Santa holding a bag. From the bag, gifts were continuously coming out and on each gift, the word “discount” was flashing. The whole ...
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Direct Marketing and Its Value to an Organisation
The paper "Direct Marketing and Its Value to an Organisation" is a perfect example of marketing coursework. In recent years, operation management tools and techniques have emerged as integral in improving performance and enhancing growth and productivity of a firm. Operation management is part of innovation and creativity strategies that companies in this competitive era ought to apply. Leahy (2006) has explored the value of creativity and innovation in business. Leahy upholds that tools of ...
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Impact of Direct Marketing on Children
The paper "Impact of Direct Marketing on Children"  is a good example of a marketing report. The research which looks to explore the manner in which direct marketing is having an impact on children and the manner in which the Australian government has developed different protection laws to protect the children shows important results. The research paper brings forward the manner in which different dimensions of direct marketing has an impact on children and the long term impact it has on the ...
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Ethics and Regulation in Direct Marketing in the UK
The paper "Ethics and Regulation in Direct Marketing in the UK" is an outstanding example of an essay on marketing. Direct marketing can be roughly defined as an interactive system that involves personalized communications between a marketer and a customer. With the advent of computers and the development of a wide array of databases, it has become possible to use various communication channels and also store customers’ information to enable further communication with them. This not only changes ...
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The Role of Direct Marketing in Managing Customer Relationships
The paper 'The Role of Direct Marketing in Managing Customer Relationships" is an outstanding example of marketing coursework. This essay takes an explorative approach to the study of the role of direct marketing on managing customer relationships. It begins by examining the meaning of CRM and direct marketing. It then looks at the different elements of direct marketing with a view to giving insight into the concept of the direct market and thus clearly distinguishes it from indirect marketing. ...
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Marketing Paradigm for Electronic Commerce - Advantages of Online Marketing, Telemarketing, and Direct Marketing Programs
The paper “Marketing Paradigm for Electronic Commerce - Advantages of Online Marketing, Telemarketing, and Direct Marketing Programs" is an engrossing example of an assignment on marketing. In the present intense viable business environment, there is a requirement for World vision to develop into a globally competitive industry. Direct marketing provides World vision with a means of doing this. It is quite obvious that there will be a lot of fundamental differences, between the way businesses ...
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The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations
The paper “The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations” is a persuading example of a term paper on marketing. Today non-profit organizations are increasing but the increase in the number of organizations doesn’t match the increase in funds received. This is due to the fact that the younger generation is not willing to donate. This has raised concerns and non-profit organizations are finding it tough to continue with the programs they have ...
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Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children
The paper "Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children" is an outstanding example of a marketing case study. The internet has significantly changed the way in which business is conducted today, particularly in relations to direct marketing. Over time, internet-based technologies have provided businesses with numerous tools and platforms where they can effectively target customers directly and promote their various products and services (Yannopoulos ...
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Jetstar Airways' Integrated Marketing Communication - Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations,
The paper “Jetstar Airways’ Integrated Marketing Communication – Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling" is a worthy example of a case study on marketing. In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace, and ensure customer loyalty. This can be achieved by a business organization by ensuring all company ...
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Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing
The paper “Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing Communication" is a delightful example of a literature review on marketing. According to (Clow & Baack, 2012) IMC is a collective term applied in the market campaign which uses both traditional and non-traditional elements of communication to ensure that communications and messaging strategies remain uniform across all channels and that the customer ...
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Marketing communication tactics
Introduction Different sectors of the economy employ comprehensive marketing communication tools. These tools are set to meet the sales maximization objective of the respective company. Marketing communication tools aim at creating awareness of the existence of a particular product to the consumers. Product promotion has to be comprehensive enough to capture the interest of potential consumers. The market is flooded with many product awareness tools, as companies try to outdo each other; through ...
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Marketing Communications Issues
The paper 'Marketing Communications Issues ' is a great example of a Marketing Assignment. Nonprofits can use public relations to promote events, call people to actions such as in the events of emergency at a lower cost, and more effectively. On the other hand, direct marketing, such as direct emailing, is more easy and convenient to use as the recipients may be requested to pass the emails further along to other people who find it valuable (Cacija 2013). Public relations can ensure that the reputation ...
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Integrated Business Management
Integrated Business Management Contents Executive summary 2 Introduction 3 Question a 3 Question b 4 Question c 5 Volume: 7 Variation in Demand: 7 Conclusion 8 References 9 Executive summary It is very important for each and every organization to evaluate their operational procedures. Here with the help of this study operational procedures of Hagen Style will be discussed. This study will include answers of three questions. Introduction Hagen Style is a German based company. The company has very ...
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Implementing and Monitoring Marketing Activities
The paper "Implementing and Monitoring Marketing Activities" is a perfect example of a Marketing Case Study. The marketing activity suitable for supporting BBQ objectives is relationship marketing. The objectives of the marketing plan were to increase company sales, increase customer loyalty, and establish strong brand recognition and to continuously increase profits. In achieving these objectives, the primary need will be to attract, develop, and retain customer relationships, which will be enabled ...
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Promotion Strategy - Integrated Marketing and Communication Plan for Biome
The paper “Promotion Strategy - Integrated Marketing and Communication Plan for Biome" is a spectacular version of a case study on marketing. In a generic sense, promotion can be perceived as the direct way in which an institution makes efforts to reach its publics and is often undertaken through five chief components of the promotion mix. These include advertisement, personal selling, direct marketing, public relations and sales promotion (Aliata et. al., 2012). Promotion is one of the ...
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Integrated Marketing Communications for Whitener Inc. Ltds Veroxy
The paper "Integrated Marketing Communications for Whitener Inc. Ltd’s Veroxy" is a great example of a case study on marketing. Integrated marketing communication is a term used to describe the whole approach to marketing communication. Companies the world over are using this new marketing strategy as its main objective and the goal is to ensure consistency of marketing messages and the complementary media use. Integrated Marketing communication combines both the concepts of online and offline ...
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Question Answer
Question One Lead-time in supply chain contextLead-time in supply chain management is the time taken when the customer places his order to the time the products or the goods are delivered the customer. Lead time can vary from several hours to many months. Lead-time in publishing is the amount of time that a journalist gets the writing assignment and submission of the written. In manufacturing, in the absence of work in progress inventory or finished goods; it is the time it takes in manufacturing ...
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Marketing Tools That Can Help Marketers Capture Their Target Market Better
The paper "Marketing Tools That Can Help Marketers Capture Their Target Market Better" is a brilliant example of a term paper on marketing. The world has been using different media of communication to market their product. With the advent of technology; the growth in this sector has been a phenomenon. The human world has been using different forms of media like mobiles, iPods, internet, SMS, social media and other forms of media to advertise their product. The marketers, as a result, are looking ...
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Topic N/A
IntroductionMarks and Spencer’s company in the UK Cross cultural analysis between UK and Singapore There are various approaches for the cross cultural analysis in the markets and they include the research conducting method across the different cultures. The growth in the international marketing has further created a need for the cross cultural analysis. The markets in the UK and also in Singapore are not geographically integrated thus the need to conduct research which would go beyond the borders ...
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The Communication Marketing Plan for Headspace Youth Program
The paper "The Communication Marketing Plan for Headspace Youth Program" is a perfect example of a marketing case study. The communication marketing plan aims to raise awareness of the Headspace youth program. The program aims at providing services to youths who are facing trouble and will address issues that face young people aged 12 to 25 who are going through a tough time caused by depression, anxiety, bullying and image problems. The marketing strategy adopted by Headspace needs to be effective ...
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