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Principles of Direct Marketing
Principles of Direct Marketing The Facts: The direct media used for this communication is internet. This email had arrived on Wednesday, October 20, 2010, at around 8 O’clock in morning. The Device: Description: The communication was in the form of an email. The subject line was “Grab the opportunity before it elapse”. The email was quite colourful, having a picture of Santa holding a bag. From the bag, gifts were continuously coming out and on each gift, the word “discount” was flashing. The whole ...
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Principles of marketing, Kotler/Armstrong 14E
Study Questions Chapter 11 and 12 Chapter 11 Question 3: a). Explain how discounts and allowances differ from promotional pricing Price is an important determinant of consumption decisions made by consumers. Termed as rational, consumers are usually concerned about product bundles that meet their specific demands while enabling them to reap the maximum satisfaction. In order to encourage higher purchases and brand loyalty, firms use different pricing strategies as examined below: Discounts and allowances: ...
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Q1
1. Marketers need to be aware of political, technological, economic, cultural forces in the society. Change of political environment means change in law, influence groups which can positively or negatively affect the business. Because of the technological change many companies have been close down, companies must remain aware of the upcoming trends. The change in economic environment means change in purchasing power of an individual. Culture change refers to change in beliefs and values of the people. ...
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What Does the Vanguard Brand Stand for
The paper “What Does the Vanguard Brand Stand for?" is a  wonderful example of an assignment on marketing. The Vanguard brand stands for all that is long-term: customer relationships, investments, integrity, performance, and hard work. Its vision is to help improve the financial conditions of its clients. Its mission is to be the “mutual funds organization” (Quelch & Knoop, 2004, p.2), where the crew members work with each other to respond to their clients’ investment ...
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The Cooperative Marketing Approvpriate for GGI
Cooperative Marketing and GGI Introduction: Cooperative marketing is a techniques used by small scale businesses to build a brand in cooperation withother well known brands. Considering Global Gadget Imports (GGI), it is seen that the company has very small operations and the company is working towards building a better brand name and image for itself. There are a number of companies who are either new to the market or they their marketing are in the early development stages. One such example is ...
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Consumer Behaviour in South Korea
Consumer Behaviour in South Korea This editorial contrasts the theories of both the personality of the south Koreans and their attitudes which represents a person’s prestige, and discusses how these two theories differ when applied to the Australian and South Korean society and culture. The document also discusses how the two theories can be used to provide a marketing opportunity for Australian marketers who deals with mainly exports and imports from South Korea. The comparison of a collectivist ...
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Mclibel Film by Franny Armstrong and Ken Loach
The paper "Mclibel Film by Franny Armstrong and Ken Loach" is a good example of a movie review on business.Part 1 - This section introduces “two people who wouldn’t say sorry”, namely Helen Steel and Dave Morris. They are ordinary people who talk about childhood bullies and the need to bring children up to stand up for what they believe in. It is clear that they have the moral courage to stand up to the powerful junk food provider, McDonald's but they did not realize how much ...
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Marketing Action Programs
MARKETING ACTION PROGRAMS Marketing Action Programs Action Program Television advertisement This is a form of non-personal communication that is the most effective tool when introducing a new product into the market (Westwood, 2010). It will be done by airing on television, an advertisement about the risks of poor hand washing habits will air on television from 7pm to 9pm when most people have come back from work and are watching the news at home. These advertisements will be done by the head of ...
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Marketing: The Case of Playcom
Table of Contents Page Marketing of Play.com 2 Introduction 2 Marketing of Play.com 2 Price 3 Promotion 3 Place 3 Product 4 Search engine optimisation 4 The impact of internet on the product mix 4 The issue of Globalisation 5 Conclusion 6 References 7 Marketing of Play.com Introduction The proponent of this article primarily discusses the role of information technology in modern marketing strategy of Play.com. In line with this, there is a ...
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GGI: Strategic Marketing Plan
GGI: Strategic Marketing Plan Introduction: Branding is a very essential element of every business. The marketing of the business along with branding play a very important role in the success of every company. Branding plays a very essential role in every business. Management of products and brand play a very essential role in the marketing success. A brand helps the consumers differentiate between two competitors and the name, packaging and design of the products becomes the brand of the product. ...
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Decision Making Process
 I. Every time you purchase a product, you first go through the Decision Making Process. Think of the most recent product you purchased and walk through this process. A. State the product you most recently purchased. I just bought a new Acer Aspire laptop. B. Problem Recognition: What was the problem that led you to realize you needed a product? My line of work as a management consultant now required me to travel a lot, as my scope of operations grew through Internet networking and Internet ...
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Identify and explain the key factors for the commercial success of the movie Hunger Games
Commercial Success of the Hunger Games XXXXXXXXX XXXXXXXX XXXXXXXX XXXXXXXX XXXXXXX The Hunger Games is an internationally acclaimed movie produced in 2012 under the direction of Gary Loss. The movie captured and is still capturing the attention of viewers across all races and gender from the different themes identified in it. It is common for many movies of the contemporary times to shed light on various issues that people deal with on a daily basis. However, The Hunger Games happened to capture ...
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Ethical Issues to Be Considered When Marketing Prescription Drugs
The paper “Ethical Issues to Be Considered When Marketing Prescription Drugs" is a meaningful example of an assignment on ethics. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you make your decision? DTC or direct to consumer advertisement of prescription drugs can be considered to be ethical. This is mainly because the advertisements are thought to consider various emotional considerations like fear, shame, embarrassment, vulnerability, ...
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E-marketing Services
RUNNING HEAD: E-MARKETING SERVICES    E-Marketing Services The fundamental concept of this business lies in the provision of customized e-marketing services. The business will provide services beginning from situation analysis to the delivery of results by making use of e-marketing tools. The fundamental e-marketing tools through which services shall be provided by the business will be those that are meant to increase website traffic and generate revenue through pay-per-click e-marketing instruments. ...
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Marketing
Marketing Executive Summary The major objective of my marketing team is to find out strategies that can be used to solve the problem of slipping revenues and store sales remaining flat in global gadgets import. My major recommendation in my teams marketing plan is that we use marketing metrics. The use of marketing metrics can increase revenues and increase total sales of GGI. I also recommend that our major focus on finding an appropriate marketing metrics for a specific activity for instance realizing ...
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Nashville Predators - Marketing Strategy for an NHL Franchise
Nashville Predators: Marketing Strategy for an NHL Franchise 1. Specific variables in Nashville that have a direct impact on the success of the Nashville Predators The success of a team mainly depends on some key variables within the home city, which will have a direct impact on the key measures of the team performance other than the league standing, which include number of ticket sales, amount of corporate sponsorship and revenue from building operations. It is of essence to note that some of ...
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Business Strategies as the Long-Term Directions of an Organisation
The paper "Business Strategies as the Long-Term Directions of an Organisation" is a good example of coursework on business. Business strategy can be referred to as the long-term direction of an organization that aims at attaining a competitive edge of the organization. It identifies the markets that the organization should venture in to and the advantages of the organization over the competitors in the industry. The business strategy also identifies the critical resources and environmental factors ...
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MARKETING AND THE BUSINESS
Marketing and the Business Grade 28 February COMMON BUSINESSES FOR SALE Most of the businesses on sale were related to the real estate, electronic gadgets and furniture. Real Estate was, however, on the top. The reason for this can be the economic meltdown that is being faced throughout the world. Real Estate has no longer remained a viable option as there are fewer buyers. The demanded prices were also lower than what was expected. In my opinion, the most viable businesses would be a marketing firm ...
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Evaluation of Zamogs Personal Selling Approach
Evaluation of Zamog’s personal selling approach Personal selling is an approach towards direct selling and hence it pertains to direct interaction with the consumers. It is one of the four major marketing communications mix and the first step in the process is to develop the goal or the objectives and strategy. The efforts is personal selling has to be in alignment with the objectives. Social marketing has consumer-centric approach and Zamog has not demonstrated any practice of approaching the ...
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Humana Case Summary
Humana Case Study I. Current Situation A. Current Performance: Despite the expenses the company incurred due to Hurricane Katrina, Humana, Inc. boasted of $2.90 in diluted earnings per common share (EPS) and consolidated revenues of $21.42 billion for the end of the year 2006. This is certainly a big improvement, 62% and 49%, respectively, compared to the previous year (2005) with only an EPS of $1.79 and consolidated revenues of $14.42 billion. The company’s goal for the end of 2007 is an increase ...
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