The paper "The Concept of Status Consumption" is a brilliant example of coursework on marketing. The area of substance customs has developed a comprehensive perceptive of the figurative characteristics that hold fast to the objects of human manufacture. Scholars across the social sciences have sought to demonstrate how individuals and communities use inanimate objects to claim, to legitimate as well as to compete for status meaning. Status has been a kind of fixed idea for certain communities of scholars. Modern consumption is a historical artifact. Its currents characteristics are the result of several centuries of profound economic, social as well as cultural change in many countries.
Contemporary class utilization was the source as well as the outcome of numerous social alterations that its materialization indicated nothing less than the revolution of the globe. The consumer boom of the eighteenth century was a battle of class struggle in which commodities served principally in status-marking in addition to status-claiming capabilities. The massive social change has driven the possibility of the emergence of new habits and a new scale of consumption (McCracken 31). The class and status Although the class is defined by positions in the organization of production, property, and markets, status relates to social esteem or honor that is based on lifestyle, education, occupation or heredity.
The main difference between class and status is that class is production-based while status is consumption-based. According to the theory of conspicuous consumption, social status is derived partly from the type of goods people consume, their leisure activities, the clothes they wear, as well as the kind of food they eat. In addition, the impact of status on cultural consumption operates through the tendency of people of equal status to interact with each other (status homophiles).
This produces relatively homogeneous status groups in terms of lifestyles as well as cultural consumption. However, a class-based theory of cultural consumption assumes either a strong class consciousness or a very efficient socialization process. The argument of class-culture homology implies that individuals’ cultural practices reinforce their class commitment (Chan 87). Non-work Activities Status through consumption has most often been studied in terms of the goods and services which are consumed for such an objective.
The framing of consumption in non-work activities follows a tradition in which the market goods and services that consumers acquire are used in activities rather than directly consumed. In the case of status objectives, the mere possession of goods can generally be acquired by those who attain a given income level. Rather it is the stylized use of market goods in activities which is status-yielding. Activities can be considered as terms of parameterized input factors as well as the constructs which influence the transformation of these input factors.