The paper 'Strategic Challenges Facing Unilever Plc" is a good example of a management case study. Global organisations face strategic challenges due to diverse factors affecting the international business environment. However, the management approach of the MNCs is changing because of the accelerated shift of the economic activities from the dominant markets of North America and Europe to emerging markets in Asia, Africa, Latin America, and the Middle East. According to a report by the McKinsey Global Institute, about four hundred midsize emerging-market cities will generate about forty percent of global growth in the next fifteen years.
Again, the International Monetary Fund affirms that the ten fastest-growing economies in the coming years will come from the emerging markets (Dewhurst, Heywood & Harris 2012). Additionally, the advances in information communication technology have created new forms of international cooperation and coordination among these global organisations and new potential ways for them to succeed in the emerging markets (Bryson, Ackermann & Eden 2014). Multinational corporations have however recorded successes amidst the ever-increasing strategic challenges. For instance, the computer technology firm IBM expects to generate over a third of its revenues from emerging markets.
For Unilever, the emerging markets, particularly in Africa and Asia, generate over fifty-four percent of its revenues. However, global organisations continue to struggle in their efforts to adapt to new markets as they have to navigate their operational environments because of the strategic challenges that they face (Dewhurst, Heywood & Harris 2012). Consequently, different models and approaches have been advanced to help these entities thrive amidst challenging realities in their business environment. While no single organisational model best fits all companies that are faced with these realities, new opportunities and challenges offer them a chance to thrive based on their business models.
However, each company faces different challenges and opportunities based on their business models. For instance, consumer-focused firms like Unilever face conflicting imperatives so as to tailor their business strategies to local needs while sustaining their global processes (Higginbottom 2015).
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