The paper “ Great Man Theory, Behavioral and Situational Leadership” is a creative example of the case study on management. The leader I highly admire due to his good leadership and communication styles is Howard Schultz. Howard Schultz is the Chairman of Starbucks Company. Starbucks is a successful fast-growing international firm that specializes in coffee serving. This firm has its origin in the United States of America and has branches in over 35countries that include Japan and Singapore. Howard was among the founders of the company and contributed towards its listing in the stock market. Leadership is the process of being able to influence and guide people in order to achieve certain objectives.
Leadership does not involve an individual alone; there must be followers who the leader guides towards the achievement of certain predetermined goals. Northouse (2004: 3) identifies themes of leadership as a process, leadership involves influence, leadership occurs in a group and leadership involves the attainment of goals. Leadership occurs in an environment comprising both microeconomic and macroeconomic variables that influence it. Leadership style in the other hand is the manner or approaches the leader uses to fulfill his or her leadership roles.
It is the style of implementing plans by providing direction to the followers he or she has influence over them. Howard uses a wide range of leadership style that has made him able to lead the company to success and also be able to overcome the financial crisis that deeply affected related companies. He led the company into listing in the American stock exchange. He uses democratic, transformative, participative among other kinds of leadership to guide his followers. According to Goleman (2000), there exists no specific leadership style that makes a leader exhibit success, he argues that for them to achieve success they must use a combination of different styles depending on different situations.
Howard has used a combination of leadership styles to achieve his success. After his appointment as the chief executive officer, he transformed the company into a successful company despite the global financial crisis that caused many companies to be destabilized (Schultz & Gordon, 2011: 1-171). Through such good leadership, he was able to drive the company into profitability and expansion while being the CEO.
He has continued to foster his good leadership as the chairperson of the company.
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