The paper "Analysis of Mobile Industry" is a good example of a finance and accounting assignment. The mobile industry is among the fastest-growing in the world. It is amongst the most fast-changing (Cyganski, Orr & Vaz, 2000). With the growth, there is therefore exposed to more risk hence need for careful management in order to make the achieved development sustainable. Issues arising include the possible inability of consumers to adopt new products, the large number of resources needed for investment in networks and unpredictable legislation. As the industry develops, it is likely to experience even greater development.
There is rapid improvement in the services offered and growing demand from new markets (Cadle & Yeates, 2007). As of 2007, O2 had a total of 17.9 million subscribers. Vodafone had 17.647 million, as of June 2007 while T-Mobile had 17 million, orange 15.4 million and 3 had about 3.75 million. The manufacturing sub-sector is on its part dominated by five companies, Nokia, LG, Samsung, Sony Ericsson and Motorola (Plunkett, 2009). 2. Industrial Analysis 2.1. Macro-environmental Analysis PESTLE Analysis Political The communications act of 2003 is the main policy framework governing mobile industry operations.
Within this, there is the use of competition law rather than sectoral regulatory powers. It promotes enough competition to ensure a maximum outcome for consumers. In addition to the internal regulations, there is the influence of the European Union. The industry faces the challenge of adapting all practices to the shared vision of the Union hence politics. At the national level, the political establishment is highly supportive, recognizing that it employs many people and should therefore be protected. At the Union, there is an emphasis on legislation that harmonizes all legislation and creates standards to be upheld.
There have also been apprehensions concerning the safety of mobile devices and the possibility of them giving off dangerous radiation. Anti- mobile technology activists claim that the sources of information on the safety of mobile gadgets are unreliable as they originate from the manufacturers (Baskoy, 2008).
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