Looking-glass self According to Cooley the looking glass self-concept, outlines that individuals’ identity develops out of social interactions with environment and others. Thus, other people’s perception and expectations determines our personal impressions, qualities, and behavior. Perhaps, looking glass self is a phenomenon, which enable humans to believe on other people’s opinion about them. In turn, we establish self-esteem based on reflections and assessments of our peers and the society. Therefore, individuals’ charisma is a creation of social associations (Ferris and stein 147). Impression managementErving Goffman expounds impression management as a self-presentation skill, which emphasizes on refining a person’s public image.
Consequently, Impression management offers satisfactory and beneficial public image to improve positive outcome. Hence, according to Goffman, Impression management process entails consideration of spiritual, cultural, and social implications. Cultural insinuations delineate importance of traditional norms and customs. On the contrary, social implications involve shaping characters to match favorable public expectations (Ferris and stein 155). Max WeberBureaucracy is a sociologist’s word for organization. Max Weber explained that bureaucratic forms facilitate coordination of government actions. Hence, he highlighted the following traits.
First characteristic is hierarchy of authority, which means that a proper structure forms the foundation for integrated planning and decision-making. Second, each organization must have written and approved laws. The regulations enable consistent implementations of all decisions. Third feature entails division of labor and specialization among professionals. Fourth characteristic relates to organizational efficiency in delivery of goods and services. In addition, promotion based on merit is a characteristic worth promoting alongside impersonality. McDonaldization of societyMcDonaldization of society is the analysis of culture through rationalization. Thus, it is the process in which proficiency and public control replaces outdated cultures (Ferris and stein 164).
Based on Webers ideology, it refers to modern agencies branded by hierarchical power structure, legal obligations, and division of labor. Such organizations also emphasize significance of technical competence. Works citedFerris, Kerry, and Stein, Jill. The Real World: An Introduction to Sociology. , 2014. Print.