The paper "Theories of Management and Leadership - Walt Disney Company" is a perfect example of a business case study. Globalization is a reality and had catalyzed international companies to extend business operations in various countries. A global mindset is a modern business concept that had pooled ideologies and theoretical frameworks developed by economists and business scholars in the attempt to describe techniques contemporary organizations are using to position brands in global markets. This paper addresses the global mindset techniques that companies are using to position products and services in different geographical locations.
The significance of this article is to analyze theories of management and leadership in cross-cultural issues for business. For more understanding, the paper uses Walt Disney Company as a case study. Introduction Globalization is the main engine that has been propelling companies to operate in more than one country due to a smooth flow of resources. Companies working in different geographical locations attract and pool together employees from different cultural backgrounds. Therefore, managers heading firms with multicultural human systems face tough times especially managing a company in a foreign land. Slashing production costs also has become a factor that stimulates businesses to operate in segmented global markets.
To reduce production costs and increase market competitiveness in various segments by exploiting opportunities the company strategically positions the brands in many countries by opening production sites. Additionally, multinational corporations penetrate into foreign markets to gain access to production knowledge, economic and financial resources. In this aspect, in modern times multinational businesses and organizations are becoming more complex founded in an integrated leadership with multiple cultures. Management remains a fundamental factor in enterprises operating in different markets with socio-cultural diversity.
In other words, organizational executives heading companies in a foreign country must be culturally sensitive and ready to embrace diversity by promoting production creativity. However, effective cross-cultural leadership and management structure is a challenge for most of the global organizations. Cultural differences among the employees and governing structures might lead to production misunderstanding due to company's social-cultural mindset. In the last few decades, some of the large corporations operating in global markets had failed due to poor or weak multicultural leadership mindset that leads to poor organizational performance.
The essence of having a global mindset when the company is strategizing to position the products on the world markets is to develop leadership and managerial structures with a capacity to understand the employees and customers' cultural values. According to Hodges and Gill (2014), it is important for global companies to know the employees and clients social-cultural phenomenon for it is a variable that builds organizational competitiveness. Additionally, for a corporate operating in the world market to fulfill the needs of the customers and to strengthen the value of the employees, the firm must adhere to the locals' cultures and lifestyles found in the host country.
At the same time, Pasmore (2011) suggests that an organization to have a cultural proficiency does not translate the capacity of leaders and managers knowing and understand every social stance in every market. This paper aims to articulate the essence of this article is to critically analyze theories of management and leadership in cross-cultural issues for business. For more understanding, the paper brings together various theoretical frameworks articulated from quantitative secondary data explored by different authors.
Specifically, the paper uses the Disney Company as the case study for the company operates in multiple markets, United States, Japan, France and Hong Kong. The paper also aims to answer the question “ does the Disney Company have a global mindset? ”
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