Essays on DL Limited Company - Business Strategies Case Study

Download full paperFile format: .doc, available for editing

The paper "DL Limited Company - Business Strategies " is a perfect example of a business case study.   This report seeks to illustrate a business plan for a DL Limited Company. DL Limited Company is a new company and a branch of the Sterling Consulting Company. The Sterling Consulting Company is a small education firm based in the United Kingdom and has been working closely with a senior official from several universities in the United Kingdom alongside 14 Turkish universities. This firm seeks to develop double degree programmes in Engineering, Business and Information Technology for the Turkey-based students, such that students who successfully complete their three years of undergraduate studies in Turkey have a chance to complete their final year in a UK university.

This service has widely been replicated by other Turkish speaking territories. In addition, several leading Turkish open universities have invited Sterling Consultancy, some of which are some of the current clients of Sterling Consultancy have invited the firm to provide distance learning degree programmes to their students. As a result, Sterling Consultancy has resorted ion to opening DL Limited Company to offer the service.

The students will be based in their countries of origin and will follow courses through a web portal in order to qualify for the double undergraduate degree from both their local university and a UK university. DL Limited will, therefore, offer a course in Business Management through web technology. It speculated that this service would be highly promoted through the active support of the client universities. In this report, we shall outline the ways in which strategic decisions are made, examine two markets, discussing the market entry strategies and the key decisions that are required before entering the selected markets, with special consideration on the pricing strategy and the of social networking services.

The report will also look at product development and the natural resources required in implementing the strategy. The pitfalls the DL Limited is likely to encounter will as well be outlined. Ways in which strategic decisions are made Decision making is one of the most fundamental business practices. Any undertaking of the business requires making strategic decisions, as it works towards ensuring that the business goals are attained, as well as shaping of both the present and future of the business (Nag et al. , 2007).

Within the company, managers are required to make choices that are aimed at making the business grow and more profitable. For instance, they have to decide on which markets to exit or enter, or which employee to promote or layoff. Apparently what differentiates between a successful organization and a failing one is based on the decision-making capabilities. Strategic decisions, mobilize resources, vision and the energies of the organization, to enable it to attain the desired results (Nag et al. , 2007).

However, there are several factors that have to be considered when making strategic decisions within the organization. First, it is important to take time and plan for the decision making process. Planning for decision making limits the number of resources that will be channelled to decision making, offers a standard of measurement and gives room for the establishment of independent goals (Noone, 1998). It is also important to collect all the required information required in order to come up with an effective decision and assess the consequences of each option before coming to a decision.

There are various ways that could be applied to making strategic business decisions. Every successful organization is built on strategic decisions since its leaders are always looking for prospects for products or services that will position the company to be successful in a competitive business environment (Proctor, 1999). To make strategic decisions in an organization, the leaders need to identify the needs that are not met by the available products or services in the organization’ s main area of specialization and consider ways of enhancing the existing products or services (Nag et al. , 2007).

It is then necessary to compare the organization’ s internal capabilities with the market opportunities in order to concentrate on the needs the organization can successfully satisfy. The next step is to gather a team that can offer ideas regarding the specific products that could be implemented to meet the needs of the market. The ideas can then be prioritized by examining their specific benefits and risks, pros and cons.

The decision can then be made based on this evaluation and general research (Noone, 1998). The final stage involves tracking the result to determine whether the decision is attaining the intended results.

References

Philip, K & Gary, A, 2010. Principles of Marketing (13th ed). New York: Pearson Prentice Hall.

Kent, B. M, 2003. The Pricing Strategy Audit. Cambridge: Cambridge Strategy Publications.

Po Li T. Li, 2003. Reviving Traditions in Research on International Market Entry. London: JAI Press.

Lymbersky, C. 2008. Market Entry Strategies, Hamburg: Management Laboratory Press.

Kelsey, T, 2010. Social Networking Spaces: From Facebook to Twitter and Everything In Between. New York: Springer-Verlag.

Mulcaster, W, 2009. "Three Strategic Frameworks," Business Strategy Series, Vol.10 No.1, pp. 68 – 75.

Hamel, G. & Prahalad, C. 1994. Competing for the Future. Harvard: Harvard Business School Press.

Nag, R., Hambrick, C. & Chen, M. 2007. What is strategic management, really? Inductive derivation of a consensus definition of the field. Strategic Management Journal. Vol. 28, No.9, pp. 935–955.

Noone D. 1998. Creative Problem Solving. London: Barrons Educational Series.

Proctor T. 1999. Creative Problem Solving for Managers. London: Routledge.

Download full paperFile format: .doc, available for editing
Contact Us