Essays on Change Management - Installation of MS Surface Table Top in Macdonald's Restaurants Case Study

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The paper “ Change Management - Installation of MS Surface Table Top in Macdonald’ s Restaurants” is an impressive example of the case study on management. This platform is a combination of both hardware and software technologies which can be used by multiple users simultaneously. This technology was first launched by Microsoft as Surface 1.0 in 2008 and it was mainly marketed to business consumers. The goal of this technology is to recognize touch and objects without the need for external devices. It uses a Natural User Interface (NUI). MS Surface’ s sensitivity to touch is due to a series of cameras that are built into it, the device also has software that processes information from the cameras and responds accordingly depending on the application that is being used.

Due to multi-touch technology, MS Surface can detect and process touch from several positions at the same time. This device uses a 40 inch LCD screen and a 4-inch thickness, 2.9 GHz 64-bit AMD Athlon X2 core processor. 1 GB AMD Radeon HD graphics processor, 4 GB DDR3 RAM, 320 GB hard drive, wired (1 GB Ethernet) and wireless (802.11 and Bluetooth) network hardware.

MS Surface has physical connectors which include HDMI, Stereo RCA, USB, and SD card. It also comes with an embedded 64-bit windows 7 professional operating system. To protect the surface, it is corned with gorilla glass. It has recognition for more than 50 touchpoints and they can all be recognized simultaneously (Davies. 2009). In order for the device to perform all the functions it performs, it needs to have cutting edge technology. The operating system is based on a surface shell that runs and manages the sub-processes involved in the running of MS Surface.

The software makes it easy to know where to tough, by displaying the touchpoints on the surface enabling the user to touch the touchpoints nearest to him. Touch highlights an object, MS Surface also allows objects to be held and dragged to different parts of the surface. It also allows scaling by touching objects at two points and scaling them accordingly. There is also turning and flicking which allows an object on the surface to be put aside but still is acceptable.

Ms. Surface can also have a multimedia function in which entertainment features can be installed (Roodyn. 2009).


Davies, C, 2009. "Ideum MT2 Multitouch Table beats Microsoft Surface in size & resolution." Feb. 5, 2009. Retrieved 7th March, 2013.

Kotter, P, 1996. Leading change. Harvard Business School press.

Roodyn, N, 2009 "Dr. Neil: Microsoft Surface Shell." Aug. 10, 2009. Retrieved on 7th March, 2013.

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