Essays on The Emerging Markets Multinationals Internationalization Coursework

Download full paperFile format: .doc, available for editing

The paper "The Emerging Markets Multinationals Internationalization" is a great example of marketing coursework.   Multinational corporations are business organizations or companies that have business operations in more than one country in a region or the entire world. Multinational corporations usually possess or control different means and factors that concern the production of goods, services and products. Multinational corporations, also known as international corporations have had a huge role to play in the modern process of globalization in different countries around the world. With the increased interconnectedness of different countries in the world, conducting business over the boundaries of a single country has become much easier.

This has led to an increasing trend of the emergence of multinational corporations over the last century, especially with the advent of air travel (Sachwald, 2001). In the better part of the 20th century, most of the multinational corporations operating in the global business market were majorly from the developed countries of the North, in countries such as France, Germany, Britain and the United States. Some of these huge multinational corporations that thrived in the global market in the better part of the 20th century include American General Motors in the automobile industry, American Coca Cola Inc.

in the Soft drinks food industry, French Total Company in gas and petroleum services industry and British HSBC Holdings in the banking and financial industry among others. However, after the end of colonialism and the attainment of independence by most of the third world in the 1960s and 1970s, the trend of multinational business organizations began spreading into other countries other than developed nations. In the late 1980s and the better part of the 1990s, a number of countries in the world experienced rapid economic growth and expansion in their local economies, leading increased levels of industrialization in these countries.

These countries would later earn name emerging economies and markets. Some of these countries include South Korea, Singapore, Taiwan, Malaysia and South Africa among others. Emerging market economies have a number of characteristics similar to those in many developed nations such as improved technological levels and developed infrastructural systems such as good roads and faster rail transport (Reilly, 2014). At the same time, these particular economies have a number of characteristics that clearly identify them with the underdeveloped or developing nations such as poor governance issues, poor wages and lack of adequate skilled labor, as observed by Luo & Tung (2007). Nevertheless, emerging market economies have a huge potential of becoming developed very quickly owing to the rapid levels of economic growth and expansion in their countries.

They have experienced increased levels of Gross Domestic Product (GDP), increased levels of employment and increased industrial production among others. For many of the emerging economies, business organizations and companies based in their territories have been drawn into the internationalization processes as a result of the rapid economic growth experienced in these economies.

With an increase in the production of quality goods and services, it has become of the necessity for business organizations to be able to sell the surplus goods, products and services to foreign markets so as to profit. This desire to offload their surplus goods, products and services has led to increased internationalization processes in the business organizations and companies that are part of emerging markets economies, as noted by Roberto & Maria (2011).



Andersen, P.H., Blenker, P. & Christensen, P.R. 1997, ‘Generic Routes to Subcontractors’ Internationalization’, in I. Bjorkman and M. Forsgren (eds.) the Nature of the International Firm. Copenhagen Business School Press: Copenhagen

Bartlett, C. A. & Ghoshal, S. 2000. Going Global: Lessons from Late Movers. Harvard Business Review, 78(2), 132-142

Buckley, P. & Casson, M. 2002, The Future of Multinational Enterprise. 25th Anniversary Edition. London: Macmillan.

Chang, Y. Y.; Mellahi, K. & Wilkinson, A. 2009, Control of Subsidiaries of MNC’s from Emerging Economies in Developed Countries: The Case of Taiwanese Mncs in the UK. The International Journal of Human Resource Management, 20(1), 75-95.

Dunning, J. H. 2000, The Eclectic Paradigm as an Envolve for Economic and Business Theories of MNE Activity. International Business Review, 9, 2, 163-190.

Examiner.Com. (2014). Global business and ethics: Offshore outsourcing. Retrieved March 31, 2014 from

Gammeltoft, P., Barnard, H. & Madhok, A. 2010, Emerging Multinationals, Emerging Theory: Macro and Micro-Level Perspectives. Journal of International Management, 16(1), 95-101.

Johanson, J. & Vahlne, J. 1990, The Mechanism of Internationalization. International Marketing Review. Vol. 7, No.4, 11-24.

Johanson, J. & Wiedersheim-Paul, F. 1975, The Internationalization of the Firm: Four Swedish Cases. Journal of Management Studies, 12, October, 305-322.

Khanna, T. & Palepu, K. 1997, Why Focused Strategies May Be Wrong For Emerging Markets. Harvard Business Review, 75, 4, 3-10.

Khanna, T. & Yafeh, Y. 2007, Business Groups in Emerging Markets: Paragons or Parasites? Journal of Economic Literature, 45(2), 331-372.

Luo, Y. & Tung, R. 2007, International Expansion of Emerging Market Enterprises. Journal of International Business Studies, 38(4):481-498.

Nordström, K.A. 1990, The Internationalization Process of the Firm in a New Perspective. Stockholm. Institute of International Business.

Reilly D.2014. Benefits and challenges of multinationals companies (MNC), Retrieved March 31, 2014 from

Roberto C. D & Maria J. B. (2011), Internationalization Strategies of Emerging Companies: A Comparative Study of Brazilian Cases. Future Studies Research Journal. Vol. 3. No.2 pp.57

Saarenketo, S. et al. 2004, “Dynamic knowledge-related learning processes in internationalizing high-tech SMEs.”International Journal of Production Economics, Vol. 89 No. 3, pp. 363-78.

Sachwald, F. (ed.) (2001).Going Multinational: The Korean Experience of Direct Investment. London: Routledge.

Download full paperFile format: .doc, available for editing
Contact Us