Essays on Dominos Pizza Electronic Business Activities Coursework

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The paper 'Domino’ s Pizza Electronic Business Activities' is a great example of business coursework. Owned by Domino’ s Pizza, Inc, a listed company in the US, the Australian Domino’ s holds all master franchise rights in France, Belgium, Netherlands, and Newland. Besides, the company has more one 1,341 stores in six countries. Domino’ s Pizza Enterprises is the leading international Domino’ s franchisee (Goyal, 2013). The Australian company runs a chain of retail food stores and gives franchise services for its branded retail food outlets. Domino’ s headquarters is located in Hamilton, Queensland, and listed under the ticker DMP on the Australian Securities Exchange.

Since its establishment, the company has experienced a tremendous growth rate due to its embracing E-Business (Black, 2013). For instance, the 2014 profit has been generated from a total network sale of $846.4 million, reflecting a 12% increase compared to the previous year’ s 6%. Domino’ s Market Capital stands at $2,326 million while its Equivalent Shares stands at $86million. Today, any serious organization to realize regional and international market growth must apply E-Business practices in its general operations. To compete effectively in the business environments, businesses have to use the internet and other electronic processes such as buying and selling goods, delivering services, and processing payments.

These electronic processes are referred to as E-Business. This report seeks to delineate the concept of E-Business and how it can be implemented in an organization effectively. The report will focus on Domino’ s Pizza's electronic business activities in explicating the E-Business strategy. Domino’ s Pizza Mission StatementDomino’ s is committed to practicing excellence in three aspects: quality service, unique products, and delivery. Its practice of excellence in the above three key areas has made it to be the world’ s leader in pizza preparation as well as delivery.

Its mission to be “ Number 1 in pizza” and “ Number 1 in people” has made the company be the eighth largest among the world’ s restaurant chains.

References

Bailey, M. A., Carlson, R. C., Glock, O., Knierim, S. E., & Tilley, D. M. (2013). U.S. Patent No. D510,264. Washington, DC: U.S. Patent and Trademark Office.

Black, G. 2013. Applied Financial Accounting and Reporting. OUP Catalogue.

Goldstein, Linda A. Goldstein and Wood, Douglas J. Wood (December 1997); Marketing in cyberspace: Identifying and evaluating the Legal Risks, Telecommunications, 31, p48-53

Goyal, A., & Singh, N. P. 2013. Consumer perception about fast food in Australia: an exploratory study. British Food Journal, 109(2), 182-195.

Kaplan, A. M. 2012. If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons, 55(2), 129-139.

KCOM (2011) Kcom secures the first slice of Domino’s IT outsourcing strategy. [Online] Available at: http://www.kcom.com/news/kcom-secures-the-first-slice-of-dominos-it outsourcing-strategy/ [Accessed 20 Oct 2014]

Rothwell, W. J., Sanders, E. S., & Soper, J. G. 2013. ASTD models for workplace learning and performance: Roles, competencies, and outputs. American Society for Training and Development.

Schnatter, J. H. 2014. U.S. Patent No. D712,107. Washington, DC: U.S. Patent and Trademark Office.

Stone, M. Third-party audits give traffic stats credibility. Advertising Age’s Business Marketing Online, 2013

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