The paper "Domino’ s Pizza Enterprises Strategic Analysis" is a perfect example of a business case study. Domino’ s Pizza Enterprises (Domino’ s) is Australia’ s largest pizza restaurant by sales and store numbers. Domino’ s is also the world’ s largest franchised pizza brand. The company was founded in 1983 in Queensland, Australia and has since grown to become a global pizza brand. Because the company faces numerous challenges, it is important that Domino’ s become more innovative and introduce new products to help enhance its performance and competitiveness. In this light, it will be appropriate for the company to consider replacing its cooks and service staff with robots.
This analysis has described the benefits that will accrue to Domino’ s and its customer by introducing robots. The report has also described the internal and external factors in which this new product will be realized using the SWOT framework. Additionally, the report has presented how Dominos can use its strengths to maximize opportunities and minimize the threats and weaknesses it faces using the TOWS matrix. Introduction Domino’ s Pizza Enterprises (Domino’ s) is Australia’ s largest pizza restaurant by sales and store numbers. Domino’ s is also the world’ s largest franchised pizza brand.
The company was founded in 1983 in Queensland, Australia and has since grown to become a global pizza brand (Forbes 2016). Among the foreign countries where Domino’ s operates franchises include France, New Zealand, Netherlands, Belgium, Japan, Italy and Germany. In total, the company currently operates over 1900 stores (Domino’ s 2016). Besides, Domino’ s was publicly listed on the Australian stock exchange making it the first pizza store to get a public listing. Despite the challenges that the company has been facing in the industry such as competition, Domino’ s has maintained good performance posting a net income of A$ 45.6m million in the 2014/2015 financial year (BBC 2016).
Domino’ s is also one of the largest employers as it employs over 26,000 people. However, as competition gets stiffer, it is necessary for Domino’ s to become more innovative by introducing new concepts to enhance its performance and competitiveness. One such concept is introducing robots to replace the cooker and serve customers.
BBC 2016, Domino's Australia sees profits rise more than 55%, viewed 11 July 2016 http://www.bbc.com/news/business-35592868
Domino’s 2016, Domino's Corporate, viewed 11 July 2016 https://www.dominos.com.au/inside-dominos/corporate
Forbes 2016, Domino's Pizza Enterprises on Forbes lists of most innovative growth companies, viewed 11 July 2016 http://www.forbes.com/companies/dominos-pizza-enterprises/
IBIS World 2015, Domino's Pizza Enterprises Limited - Profile company report Australia, viewed 11 July 2016 https://www.ibisworld.com.au/enterprisefull/default.aspx?entid=10353
Luo, Z 2015, Robotics, automation, and control in industrial and service settings. IGI Global, New York.