The paper "Pepsi Max & Doritos: Situation Analysis " is a great example of a marketing case study. This marketing strategy of communication is geared towards Pepsi max & Doritos with the aim of increasing the customer base of the company product. According to the Australian market statistics, the most recent market survey shows the Pepsi Max & Doritos products having being ranked position 26th overall. The beverage company is chasing after a great and wide market of both the genders and thus, be the sole leader within the competition for a share of throat, heart and voice from the customers. Currently, Pepsi Max offers the following to its customers within the market.
The company offers energy drinks with lower caffeine content in comparison to other energy companies within the industries. In every 30ml, it provides 5.75mg of caffeine. Others like Red Bull offers slightly higher caffeine percentage; in every 30ml 9.64mg of caffeine, while AMP energy offers 8.96mg per every 30ml. The Monster energy offers 10mg of caffeine in every 30ml of energy drink. Doritos offers Taco Bell’ s Taco supreme, this product incorporated flavor of beef that tested differently from the original test of Taco incarnation.
The other brand is the craves of Pizza Huts Pizza. Summary The Pepsi Max & Doritos are working together for the first time. The products that they have developed together went into the market for the first time in 2012. The product is now in the market and it is poised to the choice of most customers within. The major strategy of the product has been subdivided into sub-strategies. They are the following: Strategy 1: to have a strong foundation Strategy 2: to increase the customer base and position in the market Strategy 3: to be the choice of the customers in the market in some selected scales.
This will be after the company has carried out market research to establish the major areas that the customers would want the company to improve its products on (MacRury 20). Strategy 4: to ensure that the company engages positively with the outside world. The management of Pepsi Max & Doritos is overlooking at the initial strategies set and are now concentrating on a newer marketing strategy that is poised to feature in the market in the near future.
It should be noted that it is critical to measure the financial performance of a company in order to determine the entire position of the firm. The following displays a summary of the company’ s financial performance in the past. Income from Continuing Operations Grants $32,000 Customer receipts $ 43,000 Fees and charges $ 11,000 Other revenue $ 10,000 Other incomes $ 9,000 Total Receipts 105,000 The past success of Pepsi Max & Doritos in attracting the customers is rising on the present operations. According to the 2011 annual financial report, the revenue posted was substantially above and this was recorded as an improvement on the part of the company. Importance Facts of Pepsi Max Doritos Aims of the Strategy This strategy is aimed at enhancing the sales in the market in order to make products a leader- product within the market.
The Pepsi Max & Doritos Company has launched newer products into the market: Doritos Burn and Pepsi Max ceasefire lime. Doritos Burn is a corn chip with chill flavor while the Pepsi Max ceasefire lime is a lime-flavoured cola with no sugar.
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