The paper "E-Commerce Retailer Marketing Strategies for Nature's Candy Organization" is a perfect example of a marketing case study. The situation analysis provides the first step of developing Nature's Candy’ s e-commerce plan. Given that Nature’ s Candy is in its initial stage of operation, activities of marketing are crucial to its business profitability and success. This study analyses the current situation of the company using the SWOT analysis method. Nature’ s Candy organization gives a wide range of private label homeopathic and naturopathic nutritional supplements. The essential market requirement is to have a large selection of practically consistent-quality and priced supplements.
Nature's Candy is an organization located in Chicago and is designed to be the best e-commerce company in Web-based retailing of homeopathic and naturopathic nutritional supplements. Even though many IT companies have failed recently, the Internet still supports and maintains e-commerce sales. Inaccessibility to capital, lack of revenue streams and unproven selling model, were the major causes of the failure. Nature's Candy is set to overcome those problems using a competent distribution system and an accessible website. Nature's Candy's will present finer Internet-based natural supplements that lower the cost of the consumers.
The company attracts as well as maintains existing customers. This organization is giving priority to a business model that has an established revenue-generation way than focusing on market share and mere customers. Nature's Candy revenue is expected to grow to $319,000 in three years to come. The IT investment of Nature’ s Candy marketing is on the creation of customers’ database for sold and available nutritional supplements. Objectives The objectives of Nature’ s Candy are divided into two: financial and marketing. Marketing objectives include reducing the acquisition costs of customers by eight percent per annum, raising the number of repeat customers on a quarterly basis by 7 percent, and maintaining a monthly steady and positive growth.
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