Essays on Implications of E-commerce for Fresh &Go Ltd Case Study

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The paper "Implications of E-commerce for Fresh & Go Ltd" is a perfect example of a business case study.   E-commerce can be defined as buying as well as selling of goods/services, or transmission of data or funds, through the Internet or other electronic networks. Such business transactions take place through different models such as consumer-to-business (C2B), business-to-consumer (B2C), business-to-business (B2B) or consumer-to-consumer (C2C). E-commerce has successfully changed the methods of business thanks to its flexibility, ubiquity, cost-effectiveness and agility. These days, the internet has turned out to become an instrument for achieving competitive advantage.

Moreover, the information and communication technology (ICT) together with its applications has resulted in major changes in cultural, social and economic processes, while the traditional procedures have been obliterated entirely and substituted by virtual methods (Zareii & Gilaninia, 2015, p. 2). The paper seeks to provide evidence how E-Commerce adoption will help Fresh & Go with its future expansion plans and discusses the types of Information Systems that should be considered by the company so as to implement a successful E-Commerce solution. Implications of E-commerce for Fresh & Go The internet will provide Fresh & Go a window to the world, whereby consumers will be able to access different types of goods at lower prices as compared to the local store.

The internet reduces the cost of search, and it has become easier to make an online purchase. E-commerce transactions normally have reference numbers; therefore, the customers get the products in a complete and accurate manner. Therefore, by enforcing appropriate integrity mechanisms, Fresh & Go can experience fewer errors. As mentioned by Ma’ aruf and Abdulkadir (2012, p. 3071), E-commerce results in improved and more efficient communication between the company and the customers.

Moreover, E-commerce is convenient because it allows customers to shop anywhere at any time. E-commerce is preferred by scores of customers because of its convenience and cost-effectiveness. Shopping physically is time-consuming and costly; therefore, many people prefer online shopping over a brick-and-mortar store. Furthermore, E-commerce has high efficiency, and their start-up costs are far less as compared to expanding the brick-and-mortar store into other locations. The number of permits and licenses needed by a company to start an online business is fewer as compared to those required for brick-and-mortar stores.

Moreover, only a few employees are required to perform operations like billing customers and inventory management. E-commerce can help Fresh & Go reduce inventory costs after espousing the just-in-time (JIT) system; thus, improving the ability of the firm to accurately forecast demand. However, adoption of E-commerce comes with numerous shortcomings; for instance, poor implementation of E-commerce can result in poor system standards, reliability or security. Besides that, the cost of developing an E-commerce application is very costly. In addition, the targeted customers may refuse to trust the newly developed site; thus, making it hard for the users to change from the physical stores to online stores.

Ensuring privacy or security on online transactions is very challenging. As stated by Niranjanamurthy et al. (2013, p. 2362), mechanical failures of E-commerce systems can result in volatile effects, which can negatively affect interactions between customers and the company. The increasing number of cyber-attacks leaves the E-commerce systems vulnerable to attack. Despite the above-mentioned disadvantages, a number of companies have succeeded in E-commerce. For instance, eBay, Inc.

is a well-known marketplace on the Internet that allows users to sell and buy nearly everything. The company was established in 1995 and currently has over 162 million users and through PayPal, which is eBay’ s online payment service, people can make transactions almost everywhere in the world. Flipkart. com is an E-commerce company established in 2007 and focuses on e-books, air conditioners, electronic goods, stationery supplies, air coolers as well as lifestyle products (Nigam et al. , 2015, p. 333). The company allows different payment techniques like debit or credit card transactions, cash on delivery, e-gift voucher, net banking, and so forth.

Currently, Flipkart is the biggest online retailers in India delivering almost 5 million shipments every month. Amazon. com initially was an online bookstore, but currently is the biggest e-commerce business in the world selling different types of products such as video games, software, DVDs, electronics, Jewelry, and so forth. These are some of the examples showing how e-commerce is making scores of businesses successful. In view of this, E-commerce will enable Fresh & Go to improve productivity and efficiency and also removes the physical boundaries that could deter the company from becoming successful.

Some of the benefits that Fresh & Go would experience upon adopting E-commerce include market expansion, improved efficiency, reduced uncertainty, and high efficiency in the distribution channels.


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