Question 1The case study involves answering questions on how digital process solved the requirement of making Beijing Olympics a success, by eliminating all problems. The organizers of the Beijing Olympics had to meet certain requirements for the event to be a success as a digital event. The first requirement the organizers were to meet is, recording performance of all participants and determining the winners in each event. The winners had to be determined instantly basing on milliseconds and this information spread around the world. This requirement was met by installation of photo-finish cameras and computers, which enabled identifying actual winners even if the difference was milliseconds (Turban, King and Lang, pp.
88). There were a lot of people coming to the event of which around 300,000 people coming from different parts of the world, 200 workers and athletes, also there were about 120 million domestic travelers to attend the event. These people included athletes, journalists, coaches and event officials. These people used different languages and different food habits depending on their countries of origin. Providing food, transport and accommodation was a hard task to the event organizers.
Therefore, the organizers used Radio Frequency Identification tags (RFID). This was to ensure safety to all visitors and ensuring that quality food was provided. They also ensured monitoring of all transportation systems to ensure safety (Turban, King and Lang, pp. 88). Another requirement was to check all the tickets to ensure they were real. This is because, they were sent to many countries prior to the event. The organizers used RFID tags, which were specially designed to ensure the tickets, were not fake. The organizers also introduced an online purchase of tickets where 12 million tickets were sold.
They were sold by Beijing Gehua Ticketmaster, which ensured limited or no fake tickets (Turban, King and Lang, pp. 89). In 2004 Olympics, there were Web-delivered services, but were not so many. This number was highly increased in 2008 Beijing. This was to cater for increased video viewing population around the world. The international Olympics committee also introduced a channel on digital media in YouTube, where people were able to watch the Olympics videos.
The committee authorized the digital media, in 77 different countries. The videos could also be available on television, and display boards and they could also be downloaded through various Softwares such as Adobe Flash and Silverlight (Turban, King and Lang, pp. 89). The other requirement was security, privacy monitoring and protection. The organizers had to utilize high quality video cameras to broadcast all the events around the world. This also had to be done to identify security threats during the event. They also ensured that all the security reports were intelligently interpreted (Turban, King and Lang, pp.
89). There was the need to control Beijing traffic and pollution that result from traffic problems. The organizers ensured there were officers charged with the duty of managing the traffic during this event. This would efficiently reduce the number of vehicles in the streets, thus reducing pollution caused by traffic. The society could also be urged to use public means, bicycles and trains which are time efficient and safe to take them into the stadia. This will reduce the number of vehicles in the streets and also increase the size of the parking area (Turban, King and Lang, pp.