E-Commerce Platforms Amazon and eBay - Case Study Example

Ecommerce Amazon.com and Ebay.com Name Date Table of Contents Ecommerce 1 Amazon.com and Ebay.com 1 Name 1 Date 1 Table of Contents 2 Introduction 3 Amazon.com 3 Ubiquity 4 Global Reach 5 Universal Standards 6 Richness 7 Interactivity 8 Information Density 8 Personalization/Customization 9 Ebay 11 Ubiquity 12 Global Reach 13 Universal Standards 14 Richness 15 Interactivity 15 Information Density 16 Personalization/Customization 16 Conclusion 18 Bibliography 18 Introduction This report is about the detailed assessment of two well known e-Commerce platforms Amazon.com and Ebay.com. In this scenario I will check the working and performance of these two web based platforms with respect to different factors such as Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density and Personalization/Customization aspects. This report will first look at Amazon.com and its features and then it will discuss Ebay. Amazon.com Amazon.com is an American international E-Commerce or web based Commerce Corporation. The main head office of Amazon.com is in Seattle, Washington. Since its development the business has attained a huge business boom and presently it has turned out to be America's biggest online business and retailer, by having almost 3-times the Internet sales income of the runner up, Staples, Inc., in 2010 January. Jeff Bezos established this business of Amazon.com, in 1994 plus open a web based platform in 1995. The corporation was at first recognized as Cadabra, Inc., however the name was altered when it was exposed that people occasionally perceive the name as "Cadaver". The new name Amazon.com was selected for the reason that the Amazon River is the biggest river in the world, furthermore thus the name proposed big size, as well as also in part for the reason that it found by "A" and consequently would show up close to the start of alphabetical lists. Amazon.com initiated like an online bookstore, however rapidly expand selling CDs, DVDs, MP3 downloads, video games, computer software, apparel, electronics, food, furniture as well as toys. Amazon has launched different websites in United Kingdom, Canada, France, Germany, Japan, Italy as well as China. It as well offers global shipping to a number of nations intended for a number of its products (AskDeb). Figure 1Main page of Amazon, Source: http://www.amazon.com/ Ubiquity In case of Amazon.com we are having a greater feature of ubiquity. The website of the Amazon.com offers enhanced services in case of ubiquitous computing. Mobile commerce is one of the main and biggest examples of such commerce structure. The new technology based system improves conversion on our mobile website or application through presenting millions of Amazon clients a seamless, mobile-optimized payment practice that permits them to checkout on mobile devices with no re-entering their delivery addresses as well as payment details. Facilitate customers to whole purchases rapidly on mobile devices by means of unique characteristics similar to Amazon’s 1-Click as well as Amazon PayPhrase, additionally optimizing conversion. Checkout through Amazon, the entire checkout as well as payments service intended for e-commerce retailers is at the present obtainable for mobile commerce. Present it on our mobile application or website to facilitate millions of Amazon clients to utilize data and information stored in their Amazon.com financial records to complete purchases on mobile devices. Millions of Amazon clients are able to suitably complete buys on our mobile application or website using shipping addresses as well as payment information stored in their Amazon.com accounts (Amazon.com, Inc.). Figure 2Ubiquity Source: https://payments.amazon.com/sdui/sdui/business/mobile/checkout Global Reach Amazon.com business offers better global reach to customers all through the world. The business has a specific business website all through the world. The business website offers different websites all through the world. The Amazon.com is available at Canada, China, France, US, UK, etc. these business websites offer much better and enhanced access to customer all through the world. Besides this website offers delivery and purchase offers all through the world. As below given image demonstrates: Universal Standards Amazon.com works all through the world with the universal standards. In this scenario I have presented the example of worldwide payment systems. Amazon.com offers a wide approach regarding payment all through the world. Amazon.com recognizes payment methods like Diners Club, American Express, JCB, Discover, Eurocard, MasterCard, Visa Check Cards, Visa Amazon.com gift cards, payment from your bank account, Amazon Store Card and Amazon.com Gift Card claim codes. Richness In case website contents richness the business website of the Amazon.com offers more enhanced facilities and functionalities. In this case all through the Amazon website, we have a lot of openings to contribute by the Amazon.com web based community, utilize our lot of enhanced site features, plus get benefit of our programs as well as offerings that maintain us up-to-date by means of our preferred authors or products. Amazon.com offer facility to explore the related topics links on this page intended for more regarding these offerings. Amazon.com presents advanced shopping features that enable search inside huge number of products lists. The website also offers notifications & e-mail subscriptions that enable customers to carry special occasion reminders, e-mail subscriptions as well as lot of other facilities (Amazon2). Interactivity Amazon.com offers more enhanced web based platform that is more interactive arrangements for the customer and business. Amazon.com community characteristic on Amazon.com permit us to manage and access our gift registries, community content, friends as well as other attractive people on Amazon.com. We are able to add friends, create novel content, as well as update our Profile. We as well able to observe information on who is about our content as well as how people are voting on our Images, Reviews, Listmania Lists, etc (Amazon2). Information Density The business website of Amazon.com offers a lot of facilities and features regarding the business products and goods. Here Amazon.com is offering a large number of the business products and divides each category. Here each category is well defined and customer can easily able to search and purchase items. As demonstrated by the image: Personalization/Customization The Amazon.com offers highly customization in case of all web based operations. Here I will present the example of the product purchase. In the scenario a customer is able to select a complete buying plan and with that he can have special offers, gifts, and other operations. Here we can also customize the web account and add some special offers and search facilities. Ebay The second web site that I will use in this comparison is eBay® which is a corporation in service on the web that permits to the vendors of some type to sell or auction products of a range of kinds. This business initiated in 1995 by Pierre Omidyar, the business still work out of California. A great deal of the movement that observed on at eBay has extremely small to perform by the San Jose location. In its place, people as well as businesses as of across the world that desired to purchase or sell items present them on the website. This permits people shopping intended for items to explore in the course of a variety of offerings, create bids, and otherwise choice to create direct purchases. There are a lot of objects to discover on this auctioning website. It has turned out to be an enormous location intended for looking in favor of hard to locate items, similar to collectibles. A lot of people as well utilize the website to look for bargains on old items like that small household appliances, electronics as well as others. By means of the exclusion of a few unlawful to sell things, at some given time eBay has an enormous collection of items. People are able to shop through category as well as through specific item, or they are able to just browse listings. Items are not for all time used. They are able to be brand new plus offered through small stores that signup as sellers. In its place, a number of artisans plus craftspeople sell a number of their wares through setting up eBay stores. eBay is linked with numerous other giant Internet companies. It frequently necessitates vendors to present PayPal payment services used for the ease of buyers. It at the present moderately owns craigslist (Ellis-Christensen) and (Hsiao). Figure 3Main Page of eBay Ubiquity EBay.com is one of the biggest online sellers. In this scenario the business web site offers more enhanced facilities and ubiquities features. In this scenario the EBay.com that is online auction giant newly announced that it has attained $380 million of sales by means of its ubiquities computing based mobile commerce channel, demonstrating the possible value of m-commerce intended for retailers. The statistics are interesting, particularly as other huge retailers like that Amazon have still make known their mobile commerce sales, as well as demonstrates that sufficient shoppers are ready to make acquisitions on their mobiles to formulate it worthwhile intended for retailers. Mobile commerce is yet extremely a great deal in the initial phases of its evolution, as well as the huge majority of sellers is still to launch transactional mobile websites. Current stats suggested that 7 percent of online sellers in the United States have a mobile commerce website (Deatsch) and (eBay Inc.). Global Reach EBay.com business website offers business access in a lot of countries. This business is having customized web based platforms all through the world. In this scenario below I have presented the list of some of national those are having the access and support of the EBay.com business in their national according to their language and needs. Universal Standards Business website of EBay.com offers enhanced compliance of all universal standards. In this scenario EBay.com offers a lot of divisions of eBay Inc. marked modernism milestones in 2010, together organically as well as by means of technology incorporation through acquisitions. eBay.com’s business website homepage obtained a comprehensive makeover, comprising a lot of search as well as personalization improvements and social media experts drove significant plus suitable incorporation among eBay and social tools like that Facebook. The business as well increased its attention on China, striking novel distribution agreements and partnerships that improve cross-border trade, as well as enriching PayPal’s profile in the area (eBay Inc.). Richness Ebay offers enhanced services and greater richness in case of business contents. EBay Inc. obtains well-liked barcode-scanning mobile system like RedLaser, that eBay Mobile has incorporated numerous mobile applications. Newly the eBay business obtained local search as well as shopping engineMilo.com, that is offering new high tech technology and system that facilitates the eBay to launch GiftsNearby an immediate means to check real-time record as well as reserve lot of business products at local retailers. The business as well bought Critical Path Software that focus in mobile system development, plus brands4friends, a chief European online shopping club. This all means that business has tried its best regarding the effective handling and management of the business through more enhanced web experience by offer novel business shopping tools and facilities (eBay Inc.). Interactivity EBay Inc. business found novel means to attach buyers and sellers, as well as support them, in year 2010. The corporation recognized significant novel channels intended for catering to their requirements, comprising introducing novel Buyer security schemes and continuing eBay on Location proceedings packed by means of a lot of eBay buyers plus sellers. Following obtaining Bill Me later on in 2009, PayPal incorporated its business and corporate services into its checkout presenting, customers yet additional alternatives online. EBay as well made a customer-focused display in the style world by means of the beginning of a novel tailored shopping practice, eBay Fashion, as well as business by means of top designers (eBay Inc.). Information Density Business website of eBay.com is highly interactive and offers rich information density. In this scenario the main web page is holding a huge number of business products and different categories of the elements, as shown in image below. This business web site offers highly interactive user interface that allows customer to chose and navigate all through the web with more better tools and services. The business web page all allows large number of customer facilities that include business information, privacy policy and buying tips. Personalization/Customization E-Bay business website allows customers to develop a personalized view of web page according to his desires. In this scenario a customer is able to build the main page of products and item according his needs and requirement, so that as he opens the web page he can be able to view of all items of his own demand. Besides this eBay.com business website also offer a great deal of personalization in case of the common purchasing process and overall handling of products. Conclusion In this report I have presented a detailed analysis of some of main aspects of Amazon.com and Ebay.com. This report has highlighted some of main areas and aspects regarding Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density and Personalization/Customization. Both the web sites offer excellent facilities and services. However the comparison suggests that Amazon.com is better than eBay. I hope this report will offer a deep assessment of these two web based systems. Bibliography Amazon.com, Inc. Checkout by Amazon Mobile. 2011. 17 January 2011 . Amazon2. Amazon.com Site Features. 2011. 17 January 2011 . —. Your Community. 2011. 17 January 2011 . AskDeb. What is Amazon. 2010. 16 January 2011 . Deatsch, Katie. eBay’s mobile channel has generated $380 million in sales this year. 25 September 2009. 17 January 2011 . eBay Inc. How eBay Inc. Connected Buyers and Sellers in 2010. 05 January 2011. 17 January 2011 . Ellis-Christensen, Tricia. What Is eBay®? 2010. 17 January 2011 . Hsiao, Aron. What is eBay? 2010. 17 January 2011 . Read More