E-Marketing - Essay Example

E-marketing inserts his/her Inserts The online communications media has most severely affected the traditional print media including newspapers, brochures, magazines, mail order etc. This is because online media offers greater convenience, reduced cost (virtually zero cost ever since the sources such as Wikipedia have been introduced) as well as access to greater volume of information than can be accessed via newspapers or magazines alone. Social networking sites as well as “Google Ads” have particularly opened up new venues for e-marketing which has led to a drastic deterioration of print ads.

Orders can be placed online which has reduced the need for mail order. At the same time, however, online communications have strengthened the scope of public relations by offering greater connectivity and opportunities for feedback, particularly through the social media. Hence, online platforms are used to supplement television as a medium, not as a replacement. Interactivity has, thus, negatively affected the print media; however the public relations have benefitted most out of these online communications.

The impact on television remains somewhat debatable; however, studies reveal that impact is more negative than positive (Dominick, 2007). 2) In my opinion, the newspaper is one of the elements of the promotional mix are bound to become obsolete over the next 50 years. According to some industry experts, the print media shall become obsolete within a decade (Kolker, 2009). This is perhaps due to the weak business model that the print media is based on. More importantly, however, is the fact that the technology boom has resulted in the growth of i-pods, i-phones tablets and smartphones all of which have heavily attacked the print media by offering greater convenience and low costs.

The Youth has massively shifted from conventional newspaper reading to exploring the online media via the internet. Hence, the future of newspaper remains dismal and is a challenge to the concerned agencies. 3) The following are the ten domain names: 1. www.businessweek.com: this domain is memorable because it comes across as a website for business news particularly. Also, the combination of the two words “business” and “week” is rare and therefore, memorable. 2. www.twitter.com: this domain is memorable because of its unique, brief name. 3. www.walgreen.com: this domain is creative (with the use of the word “green”) as well as memorable since it resembles Wal-mart. 4. www.yahoo.com: this domain is extremely creative as it denotes a word used for commonly for excitement (“yahoo”). 5. www.amazon.com: this domain is memorable because of its high recall rate.

The word “Amazon” brings to mind the Amazon forest, hence, it is remembered easily. 6. www.hbr.com: this website is a unique abbreviation of the Harvard Business School’s publications and, therefore, remembered easily. 7. www.wikipedia.com: the “pedia” at the end of this domain bears resemblance with the word “encyclopedia” which makes recall easy. 8. www.youtube.com: the domain is both unique and creative since the combination of the words “you” and “tube” is unique. 9. www.apple.com: this domain is memorable because of its usage in everyday life (used for the fruit “apple”) 10. www.next.

com: this domain is unique because the word is associated with a particular brand whose recall is high. 4) Asking for winner’s email addresses is yet another promotional technique used by marketers today. The purpose of this activity is to use those e-mail addresses to establish a connection with the winner and turn him into a potential customer. Mostly such companies then send weekly newsletters or promotional offers on those email addresses in order to keep the customer hooked to the company in the hope that someday the customers will be lured by the deals or offers resulting in a purchase.

Sales promotion allows marketers to capture advantages that they cannot with other promotional techniques. It enables users to develop strong awareness about the product which eventually may lead to purchase (Belch, 2003). The advent of online media, such as social networking sites, has enhanced its usage. Also, price reductions and pre-purchase trials are highly effective for customers who insist on experiencing the brand before buying it (Belch, 2003). For businesses, this tactic is somewhat less useful compared to consumers.

This is so because, in the former, the purchase decision is driven by rationality, usage and economic aspects as opposed to short term promotional offers. References Belch. (2003). Advertising And Promotion. New Delhi: Tata Mc Graw-Hill. Dominick, J. R. (2007). The dynamics of mass communication: media in the digital age . New Delhi: Tata Mc Graw-Hill. Kolker, R. P. (2009). Media Studies: An Introduction . Chichester: John Wiley & Sons.