The paper "The Comparison of Product And Corporate Branding Strategy" is a perfect example of a Marketing Case Study. This study aims at providing a marketing plan for ECLC nursery schools. The paper involves research on the external environment of the market that impacts on the entry of a new member. Through the discussion on competitor analysis, it is possible to develop a competitive strategy for ECLC nursery (Spraggon and Bodolica, 2014). Furthermore, the paper examines consumer behavior through the discussion on the needs of the consumers and the market segmentation.
The analysis of the product, branding and pricing strategies reveals it has been used to develop an understanding of the communication and distribution strategies (Menon et al, 2015). External Environmental Analysis Demographic Environment Analysis of the UAE demographic factors shows that the household segment presents a fast growth rate of 2.58% yearly (El-Adly and Eid, 2016). According to the 2015 population estimates, the age structure showed 20.4% of the population to be between the age of 0 and 14 years while 78.7% was between 15 and 64 years (Menon et al, 2015). This implies that there are more children besides the majority of people in the country being within the age bearing stage.
As such, the number of children attending nursery schools will continue to rise offering the institution with more students to enroll. Economic Environment UAE is known to be among the fast-growing economies globally being ranked second-largest economy in the Arab world. with a GDP per capita of $63,181 according to 2013 estimates, the parents to the children are likely to have the required stable income that can allow them to pay for the fee for the children (El-Adly and Eid, 2016).
Besides, with the increase in the living standards of UAE residents, more people are now driven to consider quality in the education system. Cultural Environment The beliefs and values in the UAE have much impact on the development of nursery schools. As such, promotion and advertisement will have to include such influences as mentorship, ethics and moral values in the Muslim society to cultivate a more receptive socio-cultural environment (Giri and Sharma, 2014). Political Environment The UAE government has put in place vital initiatives that contribute to growth in the nursery school education.
This support is seen through the scholarships provided by the state for undergraduate and postgraduate students in early childhood programs (Giri and Sharma, 2014). Technological Environment Education is fast changing with globalization and internationalization. As such, the education offered to the young children should encompass the technology elements like the use of tablets for note-taking and online academic progress presentation (Spraggon and Bodolica, 2014). Providing such spheres for the students and parents will allow the parents to make follow up on the progress of their children besides allowing the children to develop their skills in digital educational media. Natural Environment The natural environment within the school and the classroom have to encourage better learning.
This involves clean classrooms that are well ventilated for the benefit of the physiological elements of the children (Parente and Strausbaugh-Hutchinson, 2014). Besides, providing highly hygienic washrooms, diapers, the safety of the children among others will contribute to attracting the targeted audience.
Alizadeh, A., Hamid, S., Hoseini, K., & Naiej, A. K. (2014). The Comparison of Product and Corporate Branding Strategy: a conceptual framework. Journal of Business and Management, 16(1), 14-24.
El-Adly, M. I., & Eid, R. (2016). An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context. Journal of Retailing and Consumer Services, 31, 217-227.
Giri, B. C., & Sharma, S. (2014). Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand. Economic Modelling, 38, 102- 111.
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