Essays on McDonalds and Hospitality Industry Case Study

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The paper "McDonald’ s and Hospitality Industry" is an impressive example of a Management case study.   The aim of the report is to discuss McDonald’ s and the hospitality industry. The focuses that are discussed include the fast-food industry, the different strategies that McDonald’ s employs in advancing the business operations. It includes pricing, costing structure, competition, opportunities, and challenges that McDonald’ s faces. The second part discusses the fast food industry in terms of economic factors and some of the factors discussed include cost structure, competition, productivity, price elasticity among others. McDonald’ s McDonald’ s is an American fast food and hamburger restaurant that was established in 1940.

The business was reorganized in 1948 through the introduction of production line principles. The first franchise was open in 1953 and was the first time the arches logo was used. More partners joined the business in 1955, and the business continued to expand. As of 2015, McDonald’ s employ more than 420,000 employees, serves more than 68 million customers daily, it has a franchise in more than 119 countries, and the approximate number of outlets are estimated at more than 36,615 outlets (McDonald’ s, 2016).

The primary products that McDonald’ s deals with include desserts, milkshakes, soft drinks, breakfast items, wraps, French fries, chicken products, cheeseburgers, and hamburgers. The company operates different types of restaurants including McDonald’ s Next, playgrounds, special diet, create your taste restaurant, McCafe, and McDrive. The company continues to expand and continue to innovate to address the growing challenges associated with the fast-food industry. The Fast Food Market The fast-food industry focuses on eating away from home and becoming a major enterprise across the world. Numerous factors have been associated with the growth of the fast-food industry include inexpensive, convenient, tasty, and fast nature of operations (Andreyeva, Kelly & Harris, 2011).

In addition, the lack of preparation of food before preparation and the minimal amounts of utensils to wash after the service. However, the convenience of fast food, the low cost, and the taste is associated with numerous diseases such as hypertension, diabetes, cancer, and heart disease.

References

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Andreyeva, T., Kelly, I. R., & Harris, J. L. (2011). Exposure to food advertising on television: associations with children's fast food and soft drink consumption and obesity. Economics & Human Biology, 9(3), 221-233.

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Sharma, L. L., Teret, S. P., & Brownell, K. D. (2010). The food industry and self-regulation: standards to promote success and to avoid public health failures. American Journal of Public Health, 100(2), 240-246.

Sharma, L. L., Teret, S. P., & Brownell, K. D. (2010). The food industry and self-regulation: standards to promote success and to avoid public health failures. American Journal of Public Health, 100(2), 240-246.

Sharma, L. L., Teret, S. P., & Brownell, K. D. (2010). The food industry and self-regulation: standards to promote success and to avoid public health failures. American Journal of Public Health, 100(2), 240-246.

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