Essays on Analysis of General Motors Holden Ltd Case Study

Download full paperFile format: .doc, available for editing

The paper "Analysis of General Motors Holden Ltd" is a perfect example of a micro and macroeconomic case study.   General Motors Holden limited is a fully owned company of general motors (general motors), based in Detroit, in the United States of America. Currently, Holden is one of the oldest transport brands that started as a saddlery business based in Adelaide in 1856 (Bebbington 2009, p 1). In 1917, Holden started large-scale car bodies construction for general motors. Holden’ s emblem of ‘ lion rolling a stone’ was developed in 1928, displaying the fable of human’ s invention of the wheel.

The company has since been owned by general motors in 1931 and was one of the first industry to mass-produce a vehicle in Australia. By 1948 around 67-car brands were sold in the Australian market making the company the only unique Australian brand (Grant 2004, p 62). The car company headquarters is at Fisherman's bed, Victoria, from 1936 to date. The car company’ s manufacturing plant in Victoria entails a design office, head office and engineering centre, which is the company’ s proving ground, engine operations and Holden service parts operations.

The company’ s car manufacturing operations are based in Elizabeth located in South Australia. Its state sales offices are found in Queensland, New South Wales, and Western Australia. The car company is one of the seven general motors operations that take a vehicle from the design stage on the initial sheet of paper and finally the showrooms, with precise expertise in rear-wheel-drive cars, power train, and alternative fuels (Don 2002, p 200). The car company has a highly skilled staff, with experience in design, engineering, robotics, logistics, ergonomics, purchasing, toolmaking, process control and assembly work.

The Australian government opted to offer support to Holden and prevent it from closure (Kennedy 2005, p 4). Recent research done by the South Australian government by Dr Barry Burgan of the University of Adelaide saw the closure of general motors company would reduce economic activity present in South Australia by approximately $1.5 billion per annum.

References

Angelique Johnson, 2013, ‘Holden suppliers expecting more job losses’, ABC news. Viewed 13 March 2014, http://www.abc.net.au/news/2013-12-13/holden-suppliers-expecting-more-job-losses/5154078

Bebbington, Terry 2009, 60 Years of Holden’, Padstow, New South Wales: Haynes Manuals.

Bulmer, G., Carey, J, McCarthy, Mike 2002, ‘VY Commodore: Reinventing Australia's top seller’. Wheels magazine. Sydney, New South Wales: ACP Magazines.

Bill, McMorris 2013, ‘General Motors Subsidiary receives $275 Million Bailout from Australia’, The Washington free beacon. Viewed 13 March 2014, http://freebeacon.com/australians-bail-out-general-motors/

Davis, T., Kennedy, A., Kennedy, E 2007, ‘The Holden Heritage - 13th Edition (Part Two)’, GM Holden. pp. 93–95.

Dowling, J 2011, ‘Holden loses another Commodore export deal’, Carsales.com.au.

Loffler 2002, ‘The FJ Holden. A Favorite Australian Car’, Wakefield Press.

Dunckley, M 2014, ‘Toyota confirms exit from Australian manufacturing in 2017’. Port Macquarie News. Retrieved on 13 March 2014.

http://www.portnews.com.au

Earl, P 2002, ‘Information, Opportunism, and Economic Coordination’, Cheltenham, United Kingdom, Edward Elgar Publishing.

Grant, T (ed.) 2004, ‘Holden Ltd. International Directory of Company Histories’. Thomson. p. 62.

Griffiths, E 2013, ‘Holden to cease its manufacturing operations in Australia by 2017’, ABC News (Australian Broadcasting Corporation). Viewed on 13 March 2014.

http://www.abc.net.au/news/2013-12-13/Holden to cease its manufacturing operations in Australia by 2017

Hassall, David. 2012, ‘Tom car – New local vehicle manufacturer’. Go Auto.

Jack, W., 2009, ‘Plunkett’s Automobile Industry Almanac’: The Only Comprehensive Guide to Automotive Companies and Trends Plunkett Research, Ltd 564.

Jeeves, K (ed.) 2008, ‘The Holden Heritage’ 14th Edition. Port Melbourne, Victoria: GM Holden.com Viewed on 13 March 2014. http://www.GmHolden.com .

Kennedy, E 2005, ‘Holden Vectra 1997–2004’. Marque Publishing.

Mike, H 2013, ‘Car bailout may not save Holden’. Australian news, Viewed on 13th March 2014,

http://www.theaustralian.com.au/news/latest-news/bowen-confirms-alp-support-for- car-makers/story-fn3dxiwe-1226691204441.

Park, S & Chu, W 2009, ‘Pair wise preference regression for cold-start recommendation’ Proceedings of the third ACM conference on Recommender systems - RecSys ' 09. p. 21.

Robinson, P 2006, ‘Autobiography’ the inside story of Holden's all-new VE Commodore. Woolloomooloo, New South Wales, Focus Publishing.

Roberts, R 2005, ‘The Reality of Markets', Library of Economics and Liberty, p. 45.

Shane, W & Andrew, P 2013, ‘States want bailout to fill Holden gap’, The West Australian. Viewed on 13th March 2014

http://au.news.yahoo.com/thewest/a/20299226/states-want-bailout-to-fill-holden-gap/

Stephen, I & Stuart, W 2007, ‘Economics’, 4th Edn, New York, FT Prentice Hall.

Download full paperFile format: .doc, available for editing
Contact Us