Essays on Economics of Globalisation Watch Case Study

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The paper “ Economics of Globalisation Watch” is a worthy variant of the case study on macro & microeconomics. One of the latest trends in the world of beverages is the consumption of energy drinks and makes one of the rapidly growing beverages on the world market. They can be purchased from the same place as a bottle of water or of coke. They can be taken in a mixture of alcoholic drinks. They can also have additives like glucose, caffeine, alcohol, and vitamins to make them more appealing to consumers across the world.

They are produced in different brands of flavors meeting the tastes and preferences of different consumers in different countries across the globe. This analysis will explain the global economic trends of beverages by first explaining a few concepts of economic globalization that will assist in understanding the issues in the article that will be analyzed (Joshi, 2009). Economics is the study of the way goods and services are produced, distributed, and consumed. Global economic integration is the fast, deep, and wide interconnectedness of these aspects of economics around the globe.

It focuses on explaining how interaction takes place between economies of different nations by explaining the factors involved. The analysis of economics is done through societal, financial, and business organizations. Macroeconomics is a subdivision of economics that is concerned with the structure, performance, behavior, and management of the overall economy, including the regional, national, and global economy. Macroeconomics examines how various factors like Gross Domestic Product (GDP), Gross National Product (GNP). payment balances, rates of unemployment, and inflation. The study of macroeconomics also involves the study of how international interactions take place through international trade and international laws and regulations. The macroeconomics school of thought about the Theory of Supply argues that economic growth can occur effectively by reducing the restrictions for people to supply products such as reducing import taxes, income taxes, and by being flexible enough to allow the reduction in the restrictions.

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Joshi, R.M, 2009. International Business, Oxford University Press, New Delhi and New York

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Lamont, L. 2011. Red Bull Tries to Slip Energy Shots through Kiwi Backdoor, Business Day. Viewed from http://www.smh.com.au/business/red-bull-tries-to-slip-energy-shots-through-kiwi-backdoor-20110303-1bgfi.html#ixzz1Khq6cyZ1 on April 23, 2011

Crosby, A.W., 2009. "The Columbian exchange: biological and cultural consequences of 1492", Greenwood Publishing Group,

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