Essays on Key Economic Elements of General Motors' Perfomance Case Study

Download full paperFile format: .doc, available for editing

The paper " Key Economic Elements of General Motors' Perfomance" is a wonderful example of a case study on macro and microeconomics. For over one hundred years, General Motors has been one of the leading lights of American business. In the last few decades, the company has ventured more aggressively into overseas markets. This paper focuses on key economic elements that influence the performance of a company. While it is recognized that economic factors can be critical, the decisions that a company makes, in terms of pricing strategy, which markets to operate in, and what kind of products to make, are all important.

GE’ s success has been in part to the company’ s heavy investment in research and technology along with the close connection between research and market needs. Introduction General Electric Company (GE) became storied for its success under Jack Welch. The company, founded in 1879, is a diversified company dealing in products ranging from appliances. During Welch’ s “ tenure at GE, Welch produced more money for shareholders than anyone else except Bill Gates at Microsoft (Byrne, 1998). The market capitalization of GE shares went from 12 thousand million dollars in 1981 to 500 thousand million dollars by 2000 (Multinational Monitor, 2001; cited in Franke et al.

2007). Today, while specialization is prized by some companies, GE takes pride in the range of business areas in which it excelled for so long. As the company notes on its website, “ GE is a global infrastructure, finance, and media company taking on the world’ s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines, GE has continually shaped our world with groundbreaking innovations for over 130 years” (GE www. ge. com).

Though the company’ s reputation has been based in large part on the innovation that has come to characterize its products whether, in the field of wind turbines or brain scanners, the company also made great inroads into the financial sector.  

References

Edelheit, Lewis S. Jan/Feb 2004. Perspective on GE Research & Development. Research

Technology Management, vol. 47 no 1, p. 49.

Factor markets http://dictionary.bnet.com/definition/factor+market.html [Retrieved

June 1, 2009]

Franke, Richard H. et al. (2007). General Electric Performance over a Half Century:

Evaluation of Effects of Leadership and Other Strategic Factors by

Quantitative Case Analysis. International Journal of Business, vol. 12 no 1, p

137.

GE appeal ruling raises bar for merger control. Feb. 2006. International

Financial Law Review, p. 1.

General Electric: A Slipping Crown. (2009). The Economist, Mar 13th

http://www.economist.com [Retrieved May 29, 2009]

General Electric – Company Profile Structure.

http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_369604103

[Retrieved June 1, 2009]

GE Global Research Center. http://www.ge.com/research/ 「Retrieved June 1, 2009」

GE Money: Feeling the GE Force. (Jan 2008). Euromoney, p.1.

GE’s China Factor/Country Emerges as Major Market for Engines, Services. (2003).

Cincinatti Post, Nov 15.

GE Transportation: First of 300 GE China Mainline Locomotives to Arrive in China. .

(2008). Life Science Weekly, Sep 2, p. 4074.

Ihlwan. Moon. 2009. What GE Capital Learned in Korea. Business Week., Apr 27, p. 46

Lohr, Steve. (2009). In Strategy Shift, G.E. Plans Lower-Cost Health Products. NY

Times, May 8.

Stewart, Thomas A. 1993. Welcome to the revolution. Fortune, vol. 128 no 15, p. 66.

Download full paperFile format: .doc, available for editing
Contact Us