Blue Brush Hair Studio Based in Qatar - Essay Example

Blue Brush hair studio based in Qatar seeks to surpass its competitors and to be successful inside and outside Qatar. It aims to offer the best services to distinguish it from other competitors. In this paper, we developed a strategic plan, which is useful for maintaining unique success and achieving the target of growth. Our plan analyzed the internal and external environments, to address the studio's strengths and weaknesses. The paper also discussed external opportunities and threats. We used the manager interview results, the employees’ survey, and the customers’ survey.
Blue Brush’s hair studio quality and service are the major strengths that have to be maintained. On the other hand, we have some recommendations for the studio's weaknesses especially in regards to the location. We applied the Mckinsey 7-S Model, which includes shared value, style, system, structure, strategy, skills, and staff to have a profound look at the studio's management. Furthermore, the external environment was assessed by using Porter’s Five Forces Model.