Essays on Emirates Sky Cargo - Promoting Tourism, Customer Services, Planning and Financing Activities Case Study

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The paper “ Emirates Sky Cargo - Promoting Tourism, Customer Services, Planning and Financing Activities” is a meaty variant of the case study on management. This paper presents the current status of Emirates Fly Cargo Airlines by investigating the activities of the airline such as operational activities, its organization of flights, and the role it plays in contributing to the economy of Dubai. It also provides an investigation of the commercial operations of the airlines in terms of the ticketing structure and how pricing is determined. The paper also illustrates the role of the airline in promoting tourism by enhancing comfortable transport to various tourism destinations.

The paper also investigates the market research activities and its efforts to promote global performance. It also illustrates the financial position of the airline in terms of its financial expenditures. IntroductionAn Emirate Sky Cargo is, as the name suggests, is a cargo airline headquartered in Dubai, United Arab Emirates. It is the primary air freight division of Emirates Airlines and one of the key anchor cargo airlines for Al Maktoum International Airlines. It is a subsidiary of Emirates Airlines which is fully owned by the government of Dubai under the Investment Corporation of Dubai.

In 1993, an agreement was signed between Emirates Sky Cargo and EC International to handle all cargo shipments from America to 24 countries served by Emirates that were spread out between Europe, the Far East, the Middle East, and much of the Indian sub-continent (Banerjee, 2013). Emirates Sky Cargo's state of the art new freight terminal is located at the Logistics District in Dubai South. It was officially inaugurated in November 2015, in a grand ceremony officiated by the Chairman of Emirates Airline and group, His Highness Sheikh Ahmed bin Saeed Al Maktoum.

The launch of the new freight terminal marked another key milestone for the Emirates group, further entrenching its status as Dubai's leading global air, logistics, and cargo hub (Budd & Ison, 2015). The new freight terminal, named Emirates Sky Central is the home of 15 freighter aircraft that is part of Sky Cargo's fleet and was opened on the sidelines of the Dubai Air Show.

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