The paper “ Managing Cross-Cultural Differences in McDonald’ s ” is a well-turned example of a case study on human resources. Businesses today do not merely expand, they go global. The business environment has evolved in different ways in the last years. With the help of advanced technologies employed in media, transportation, and communications, businesses have more ground to play with, have better opportunities for growth and development, and face far tougher challenges (Schein, 2004). The fast-food chain industry is no different. The increased popularity of fast food brands brought about by the wide media exposure on the cable and on the internet allowed fast-food chains to operate on a global scale.
Brands such as Wendy’ s, Subway, McDonald’ s, KFC, and Pizza Hut have gained global exposure and dominance that they literally become household names. The successes of these fast food brands in the global market are, however, not solely dependent on large-scale marketing and promotions efforts. Various brands that survive in global markets appear to be able to do so because they have a deep and thorough understanding of the culture of the target countries. This report analyzes why cultural understanding and cultural integration are big factors when it comes to McDonald’ s success in the global market.
This inspects the methods employed by the fast-food giant in making its products and its brand work in various locations around the globe where other brands failed to establish their name. In the effort to understand McDonald’ s success, this report applies different concepts of organizational behavior to analyze the business strategy of the fast-food giant and why it became successful in numerous countries. The recommendation presented by the paper underscores the most probable reasons why other fast-food chains failed where McDonald’ s succeeded and how other businesses could overcome these barriers. 2.0 Food and CultureFood and culture are very closely related.
According to Counihan & Esterik (2008), food is one big part of any culture as it determines the idealisms, persona, and identity of that culture.
Counihan, C., & Esterik, P. (2008). Food and Culture: A Reader. Routledge. New York.
Hodgetts, L. (2000). International Management: Culture, Strategy, and Behavior. 4th edition. Irwin McGaw-Hill
Luthans, F. & Doh, J. (2009). Euro Disneyland. International Management: Culture, Strategy, Behaviour. 229-238.
Mujtaba, B. & Patel, B. (2007). McDonald’s Strategy and Global Expansion through Customer and Brand Loyalty. Journal of Business Case Studies. 33(3). 55 – 67.
Schein, E. (2004). Organizational Culture and Leadership. San Francisco, CA. Jossey-Bass
Schlosser, E. (2001). Fast Food Nation: The Dark Side of the All-American Meal, Houghton Mifflin Company
Talwar, J. (2003). Fast Food, Fast Track: Immigrants, Big Business, and the American Dream. Westview Press
Tichi, C. (2004). "From the Jungle to Fast Food Nation: American Déjà Vu". Exposés and excess: muckraking in America, 1900-2000. University of Pennsylvania Press