Essays on Coca-Cola Company Mission, Vision, and Purpose Case Study

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The paper "Coca-Cola Company Mission, Vision, and Purpose" is a good example of a business case study.   The Coca-Cola Company (NYSE: KO) is mainly a public beverage corporation. Its primary business model entails the fabrication, retailing, and marketing non-alcoholic syrups and beverages. It has its headquarters in Atlanta, Georgia. The enterprise is mainly known for its primary product Coca-Cola, which was incorporated by the founder, Asa Griggs, in 1992. It can be considered the world’ s largest beverage company and markets over 500 nonalcoholic beverage brands, which are primarily sparkling (Coca-Cola’ s Annual Report, 2015).

However, the company also owns a variety of still beverages, such as water, ready-to-drink coffee and tea, juices, as well as sport and energy drinks. In addition, the company owns the world’ s top four sparkling beverages. These are Fanta, Sprite, Coca-Cola, and Diet Coke. Also, as the company is a multinational, its finished products sold in the US since the year 1886, are now sold in over 200 countries (Coca-Cola’ s Annual Report, 2015). The enterprise fabricates its beverage products, which it has effectively branded, and ships to consumers located in the whole world via a network of corporate-owned or controlled bottling and distribution operations.

In addition, it also has independent bottling distributors, partners, retailers, and wholesalers, making this network to be the largest beverage distribution system. The organization believes that its success in business owes to its ability to connect to consumers, and thereby offering them with various options that can meet their desires, lifestyles, and needs, as well as the ability of its people to execute the business effectively on a daily basis. The company was incorporated in 1919, under the State of Delaware’ s laws.

The company maintains high revenues, for instance, according to Jurevicius (2016), the company had abundant revenues driven the company’ s profitability. In addition, it also invests in marketing its products, mainly via making advertisements, which provides the company with competitive advantage Jurevicius (2016). The annual revenues are very high, as cited by Market Watch (n. d), which reports that they are always above USD 40 billion in the last couple of years. Mission, Vision, and Purpose The company acknowledges the changing environment in global business, and therefore, for it to thrive, the company looks ahead and incline to market trends and forces (Coca-Cola Company, n.d. ).

For this reason, one of the strategies employed by the company includes getting ready for tomorrow today, which provides the company with a framework to win along with its bottling partners. As the company cites, its mission is to refresh the world, inspiring moments of happiness and optimism, as well as creating value that can make a difference (Coca-Cola Company, n.d. ). The framework for the company’ s success commences with this mission, which declares the sole purpose of the organization and also serves as the standard upon which the organization weighs its decisions and actions.

Its vision is inclined to achieve sustainable development and quality growth. To align with the vision, which provides the blueprint for guiding its business aspects, it seeks to undertake various actions. Firstly, it ensures that the company is a good place to work, where people are motivated via inspirations, and by being supported to become the best. Secondly, it has developed a product portfolio of quality brands that satisfy people’ s lifestyle, needs, and desires.

Thirdly, it has a network of partners, including customers and suppliers, who together, have created a mutual and enduring value. Fourthly, it seeks to be responsible for helping support and building sustainable communities. Fifthly, it aims to achieve high profitability and maximizing long-term returns to shareholders while also minding the responsibilities of the company. Lastly, it seeks to be productive by being a highly effective, fast-moving, and lean company (Coca-Cola Company, n.d. ).


Coca-Cola’s Annual Report, 2015, Annual Report: 2009, Coca-Cola, [Online] [Accessed 16 Mar. 2016].

Coca-Cola Company, n.d., Mission, Vision & Values. [Online] The Coca-Cola Company. Available at: [Accessed 16 Mar. 2016].

Coca-Cola, n.d, Board of Directors. Coca-Cola Company [Online]. Available at: Accessed 23 Mar. 2016].

Feloni, R., 2015, 7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands. [Online] Business Insider. Available at: [Accessed 16 Mar. 2016].

Gonzalez Ramirez, M.M., Villamizar Rincon, J.C. and Lopez Parada, J.F., 2014, February. Liquid level control of Coca-Cola bottles using an automated system. In Electronics, Communications and Computers (CONIELECOMP), 2014 International Conference on (pp. 148-154). IEEE.

Jurevicius, O., 2016, Coca Cola SWOT analysis 2016: Strategic Management Insight. [Online] Available at: [Accessed 16 Mar. 2016].

Market Watch, n.d., Annual Financials for Coca-Cola Co., [Online] Available at: [Accessed 16 Mar. 2016].

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Yadav, P., Stapleton, O. and Van Wassenhove, L., 2013, Learning from coca-cola. StanfSocInnov Rev, 11(1), pp.51-55

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