Essays on Enterprise Management in the Coca-Cola Case Study

Download full paperFile format: .doc, available for editing

The paper “ Enterprise Management in the Coca-Cola” is a great variant of the case study on management. Intelligent automation also is known as robotic process automation entails the combination of automation and artificial intelligence. The automation has changed the way that modern businesses conduct their operations. The effective functioning of intelligent automation systems depends on their ability to collect and process large amounts of information thereby enabling the automation of the workflows or processes within the organization. With the help of artificial intelligence (AI), such systems are capable of adapting to the changing workplace environment.

This adaptation enables the firm to offer goods or services that meet the changing needs of the customer. AIl applications vary from revolutionary to routine. AI has enabled the automation of processes that include data collection, analysis, decision-making, and guiding advanced robots and autonomous vehicles. Just like other projects, there are several opportunities and challenges associated with the use of AI. Enhanced operational efficiency suffices to be the major opportunity presented by AI. However, the fear that using AI applications such as advanced robots may have an adverse impact on the society and the economy is the main challenge that firms have to address prior to implementing AI applications into their operations (Bunker, 2016; Masayuki, 2016).

Coca-cola is one of the companies that have implemented AI in its operations. The first section of the paper covers the potential challenges and opportunities presented by AI to the Coca-cola Company. The second section addresses potential issues that the firm will encounter in the implementation of the AI project. The Coca-cola CompanyOpportunities Presented by Artificial IntelligenceCurrently, the Coca- Cola Company has endeavored to help its retailers manage the stock of their products.

The company has created a program that enables retailers to sell more of its products as well as encourage customers to purchase their products (Coca-cola, 2016).


Andolsen, A. A. (2007). Does Your RIM Program Need a Strategic Alignment?. Information Management, 41(4), 35.

Associated Press. (2015). Robots replacing human factory workers at faster pace. The Los Angeles Times. Retrieved from:

Ayres, R., & Miller, S. (1981). The impacts of industrial robots (No. CMU-RI-TR-81-7). CARNEGIE-MELLON UNIV PITTSBURGH PA ROBOTICS INST.

Blanchard, K. H. (2010). Leading at a higher level: Blanchard on leadership and creating high performing organizations. FT Press.

Brecken, D. (2004). Leadership Vision and Strategic Direction. The Quality Management Forum.

Brown, S. L., & Eisenhardt, K. M. (1997). The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations. Administrative science quarterly, 1-34.

Bunker, N. (2016). Artificial intelligence: opportunity or challenge for the US economy? World Economic Forum. Retrieved from:

Burkeman, O. (2015). Are machines making human obsolete? The Guardian. Retrieved from:

Coca cola. (2016). The Coca-Cola Commitment-Contoured Solutions for Your Success. Coke Solutions. Retrieved from:

Florin, L., & Atanasiu, G. M. (2008). Integrating artificial intelligence into organizational intelligence. Management & Marketing, 3(2).

Ganta, V. C. (2014). Motivation in the Workplace to Improve The Employee Performance. International Journal of Engineering Technology, Management and Applied Sciences, 221-230.

Giroud, X., & Mueller, H. M. (2015). Capital and labor reallocation within firms. The Journal of Finance, 70(4), 1767-1804.

Husain, Z. (2013). Effective communication brings successful organizational change. The Business & Management Review, 3(2), 43.

Jehanzeb, K., & Bashir, N. A. (2013). Training and development program and its benefits to employee and organization: A conceptual study. European Journal of Business and Management, 5(2).

Kilpimaa, J. (2006). Factors influencing successful change management in IT outsourcing from transferred personnel point of view.

Kotter, J. P. (2001). What leaders really do (pp. 85-96). Harvard Business School Publishing Corporation.

Lorenz, M., Michael, R., Strack, R., Lueth, K. L., & Bolle, M. (2015). Man and Machine in Industry 4.0: How Will Technology Transform the Industrial Workforce Through 2025? The Boston Consulting Group.

March, J. G. (1981). Footnotes to organizational change. Administrative science quarterly, 563-577.

Masayuki, M. (2016). The Effects of Artificial Intelligence and Robotics on Business and Employment: Evidence from a survey on Japanese firms (No. 16066).

Nilsson, N. J. (1984). Artificial intelligence, employment, and income. AI Magazine, 5(2), 5.

Omar, M. W., Jusoff, K., & Hussin, H. (2010). Employee Motivation and its Impact on Employee Loyalty ‘. World Applied Sciences Journal, 8(7), 871-873.

SAP AG. (2001). Coca-Cola Goes Live With Global Consolidation, Planning, Reporting, and Decision-making using Customer Success Story.

Slideshare. (2016). Introduction of SAP BI in Coca-Cola Co. Ltd. LinkedIn Corporation.

Struijk, B. (2011). Robots in human societies and industry. TECHNOLOGY, 10(1), 183-195.

Tjosvold, D. (1989). Interdependence and power between managers and employees: A study of the leader relationship. Journal of Management, 15(1), 49-62.

Tosti, D., & Jackson, S. F. (2003). Organizational alignment. Available from Vanguard consulting: FirstInChange@ aol. com.

Townsend, K. J. (2007). Employee Cooperation and Resistance in Work Teams.

Uzialko, A. C. (2016). AI Comes to Work: How Artificial Intelligence Will Transform Business. Business News Daily. Retrieved from:

Wanyama, M. N. (2013). Stakeholder involvement in change management at Kenya Ports Authority (Doctoral dissertation, University of Nairobi).

West, D. M. (2015). What happens if robots take the jobs? The impact of emerging technologies on employment and public policy. Centre for Technology Innovation at Brookings, Washington DC.

Wright, P. M., Dunford, B. B., & Snell, S. A. (2001). Human resources and the resource based view of the firm. Journal of management, 27(6), 701-721.

Download full paperFile format: .doc, available for editing
Contact Us