The paper "Enterprise Strategy and Entrepreneurial Concept" is a great example of a Management Case Study. Enterprise strategy and concept focuses on the creation of empathy with the life world environment dominated by properly established entrepreneurs and entrepreneurial concept and methods of doing business. It forms the base of most successful entrepreneurs; therefore, entrepreneurs that aim to be successful entrepreneur needs to understand ways of learning to identify, describe, select, and communicate the essence of an opportunity considered attracting potential to be a successful venture. For this analysis, the report will focus on understanding the role of enterprise within the organization and cell experiments.
The business failed to label the products and citing the ingredients, which led to a decline in customer loyalty and negative taste and preference. To reverse the situation, the business embarked on the donations and integration of various marketing strategies to penetrate the market and reach many students. The concept of enterprise tends to focus on the development and enterprising person and enterprising mindset, which involves a set of personal skills, motivational capacities, behaviors, and attributes considered important in any context (Pauceanu, 2016, 114).
Of these factors, the most important are intuitive decision-making, the ability to make things happen autonomously, identification opportunity, initiative-taking, self-efficacy, and creative problem solving which also forms the basis of a successful entrepreneur (N, D. S, 2011, 15). Additionally, enterprise focuses on the creation of empathy with the life world environment dominated by properly established entrepreneurs and entrepreneurial concepts and methods of doing business (Hunter, 2011, 172). The concept of entrepreneurial skills focuses on the application of different enterprising skills within the context of establishing new businesses, development of existing ventures, and designing an entrepreneurial business (International Labour Office, 2010, 155).
Entrepreneurs play significant roles in the creation of new businesses for fuelling societies globally (Atherton, 2004, 127). With increasing competition in the market, the entrepreneurs are focusing on combining innovation and technology in fostering new and effective means of various facets of life. Therefore, a successful entrepreneur needs to understand ways of learning to identify, describe, select, and communicate the essence of an opportunity considered attracting potential to be a successful venture (International Labour Office, 2010, 157). An effective entrepreneur needs to be in a position of describing the valuable contribution of the venture and create a design for the business model to ensure efficiency and effectiveness in various activities undertaken for sustainability and acquisition of the desired competitive advantage (Pauceanu, 2016, 125). Evaluation of Brett Butcher and Interview Analysis Brett Butcher is an engineer specialized in software development.
Throughout the years, he lived in a poor environment close to the engineers constructing the roads. These engineers lived in deplorable conditions despite their experience, professional qualifications, and the nature of their jobs.
They lived in small houses reflecting the poor pay. Brett Butcher, having an engineering background, resorted to seeking a business opportunity that would offer him better pays with regards to his academic qualifications. Generally, during the 1980s, the engineers were poorly paid; as a result, he refused to be a victim of such little pay. According to Brett Butcher, the entrepreneurs are not born; however, through interaction with the environment and people, they have opportunities to identify business opportunities for investments. With the challenges experienced by the engineers, Brett Butcher felt the need of doing something different.
Atherton, A. (2004). Unbundling enterprise and entrepreneurship: from perceptions and preconceptions to concept and practice. The International Journal of Entrepreneurship and Innovation, 5(2), 121-127.
Byers, T. H., Dorf, R. C., & Nelson, A. J. (2011). Technology ventures: From idea to enterprise. New York: McGraw-Hill.
Farhoomand, A. F. (2005). Small business management and entrepreneurship in Hong Kong: A casebook. Hong Kong: Hong Kong University Press.
Hunter, M. V. (2011). Opportunity, strategy and entrepreneurship: The sources of opportunity, resources, skills, competencies and capabilities, networks the competit. London: Nova Science Publishers Inc.
International Labour Office. (2010). The sustainable enterprise programme: Strategic framework. Geneva: ILO.
Lodish, L. M., Morgan, H. L., & Kallianpur, A. (2001). Entrepreneurial marketing: Lessons from Wharton's pioneering MBA course. New York: Wiley.
Martinez V. (2012). Global Innovation Bridges: A new policy instrument to support global entrepreneurship in peripheral regions. Berkeley, CA.
N, D. S. (2011). Entrepreneurship Challenges and Opportunities in India. Bonfring International Journal of Industrial Engineering and Management Science, 1(1), 14-16.
Pauceanu, A. M. (2016). Entrepreneurship in the Gulf Cooperation Council: Guidelines for starting and managing businesses. London, United Kingdom: Academic Press.
The Quality Assurance Agency for Higher Education. (2012). Enterprise and entrepreneurship education: Guidance for UK higher education providers. UK: Author.