Essays on Relevance of Big Data to E-business Case Study

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The paper "Relevance of Big Data to E-business " is a good example of a business case study.   Enterprise systems integration is the form of technology that is applied y many organizations with the aim of improving their competitiveness. Due to developments in technology, organizations are considering the best way they can apply technology to meet the needs and expectations of the customers effectively (Chaffey 2015). This has led to the development of systems like e-commerce which is being adopted by many organizations globally. In this report, therefore, the concepts of big data will be discussed like the relevance of big data and how it can be managed in an organization.

In the second task, the impact of internet services on Porters five forces will be discussed. Task 1 Big Data is relevant to all business organizations like IBM that apply e-business. The first relevance of big data to e-business is that it helps to ensure that the data is organized effectively. For most of the organizations that apply e-business face the challenge of not organizing the data effectively. This is because there is a lot of data which is collected and waiting to be analyzed and failing to embrace big data systems then it will be hard to store and organize the data effectively (Chaffey 2015).

In this context, the big data concept is helpful in ensuring that data is planned and organized effectively for the management of an organization to make informed decisions effectively. For instance, there will be organized data from the inventory management system and CRM and this helps to organize the data effectively for sufficient decision making. The other relevance of Big Data in e-business is to ensure that organizations make informed decisions.

Since the business is conducted online, the big data is relevant in helping to make decisions regarding the e-business like distribution and needs of the customers (Chaffey 2015). This is because the decisions which are made are based on the data collected online from the customers. For instance, when the products have been sold online, the customer feedback should be organized so that it can help to make meaningful decisions that focus on the feedback of the customers. Furthermore, Big Data is relevant in e-business because it helps the business to create more personalized offers and communications.

For instance, with the help of Big Data, a merchant is able to track the behavior of the users and develop alternative options that can help the organization to have repeat customers (Eaton et al 2012). Without the application of Big Data, it will not be possible to track the user's behavior hence it will be hard to develop better ways in which the customers can be satisfied so as to have repeat customers. On the other hand, Big Data is relevant in e-business because it helps to ensure dynamic pricing.

Dynamic pricing is important in the market since it helps to attract and retain more customers. Through Big Data, it is possible to collect appropriate data from the relevant sources like the competitors regarding their pricing strategies and this is then used to develop the dynamic pricing to meet the needs and expectations o the customers (Eaton et al 2012). This helps to improve the competitive advantage of an organization since it will use the Big Data concept to collect data that is helpful in formulating strategies that help to meet the needs and expectations of the customers.

References

Boyd, D & Crawford, K 2012, "Critical Questions for Big Data". Information, Communication & Society, Vol. 15, No. 5, pp. 662-682.

Chaffey, D 2015, Digital Business and E-Commerce Management: Strategy, Implementation and Practice 6th ed. Pearson Harlow U.K.

Eaton, C., Deroos, D., Deutsch, T., Lapis. G., Zikopoulos, P 2012, Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data McGraw Hill N.Y.

Papazoglou, M 2012, Web Services & SOA: Principles and Technology 2nd ed. Pearson Harlow U. K.

Papazoglou, M & Ribbers, P 2006, e-Business: Organizational and Technical Foundations John Wiley & Sons West Sussex England.

Sejdić, E 2014, “Adapt current tools for use with big data,” Nature, Vol. 507, No. 7492, pp. 306-342.

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