Essays on Entrepreneur Marketing Case Study

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Entrepreneur Marketing: Vickers A Case Study Analysis Vickers-Willis graduated from Harvard School of Business in 1999. Vickers-Willis started UBUBU. com with three of his fellow HBS classmates. Their business concept involved the development of desktop interface preferably for people between the ages of 12 and 24. It incorporated a 3D “brandable” browser for gaming (Crane, 2009). When it was due time for Vickers-Willis to make a decision, she suddenly found herself in the midst of her three likely options. First, she wondered whether to remain at UBUBU. com and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc.

Her other option was either leave UBUBU as soon as possible and start working at IMI for free until she comes back after her wedding for full time pay (Machado & Cassim, 2004). This paper seeks to analyze each of the three options that Vickers-Willis could make. Clearly, Vickers-Willis seems to have lost direction and the original vision of UBUBU. com.

She points out that, even though she had a deep commitment to UBUBU, colleagues, its operations, and its investors, she feels burnt out (Holloman, 2006). Additionally, she feels that the things that gave her motivation at the beginning of UBUBU. com have been lost while in the process making the company. Apart from that, the following twelve months would be very critical for UBUBU and as such, she thinks it would be very difficult for the company’s timetable to allow her to take some weeks for her wedding in the month of March 2001 (Stokes, 2010).

Indeed, staying at UBUBU and helping with the redirection effort would prove unworthy to both her and the company. This is because, she needs time to prepare for her wedding, she needs money to support her herself and her fiancé (Dave), and her unstable mind would not contribute efficiently to the well-being of the company due to her disoriented state (Longman, 2011). Personally, if I were to face such a scenario, I would opt to continue working at UBUBU. com in order to support my dependants and myself, as even after a wedding I would still need money. Moreover, Vickers-Willis likely option to remain at UBUBU and assist with the redirection effort could prove ineffective.

This follows the idea that Vickers-Willis noted that the things that gave her motivation to work at UBUBU, stay loyal to its investors, and stay supportive to her colleagues are no more. Generally, lack of motivation among workers leads to poor performance. This in turn causes loss of revenue through deteriorated sales (Nwankwo & Gbadamosi, 2011).

Ideally, Vickers-Willis option to stay at UBUBU. com and help with the redirection effort could lead to poor choice of redirection efforts mainly because of lack of motivation. However, looking at this option on the brighter side could actually provide greater insights for a better future for UBUBU. com. If only Vickers-Willis could opt to stay at UBUBU, she could provide other greater ideas which when implemented can result to tremendous growth of this company (Wright & Bruining, 2008). This is because she is one of the founders of UBUBU, a factor that puts her at a better position to understand the background of this company hence bring forth what the firm needs in order to succeed.

If I could be Vickers-Willis, I could choose to motivate myself and remain at UBUBU instead of thinking of giving up a company that I started from scratch. What I would do if I were Vickers-Willis If I could happen to be Vickers-Willis, I could choose to either remain at UBUBU or shift to IMI. Profoundly, UBUBU is a company where I hold specific position and I soundly remain to be one of the founders.

This crucial factor could alter my decision to shift to IMI. However, when I consider working at IMI I would have the opportunity to explore my efforts in a different environment where this could aid in attaining my goals in life. Further, if I could be Vickers-Willis option two could prove daunting since leaving my current position and taking sometime off in order to concentrate on my wedding plans means my level of expenditure would rise.

Thus, my idea to hint anything pertaining to my planned leave would ignite a feeling of lost crucial member of the company, which could result to probable pay cut (Payton, 2009). On top of that, by the time I return after the wedding in Australia, I would have no job indicating that I have to seek for another and this could prove difficult as well as time consuming. Nevertheless, this option might have an advantage because, if I leave UBUBU after the wedding, IMI will be waiting to hire me on a full time basis although IMI acknowledges it may have some difficulties raising my salary (Crane, 2009).

Sarah’s objective After her mother’s funeral, the second option, which is to give notice but remain at UBUBU up to February 2001 and thereafter leave to spend a bit of time in Australia for her wedding then come back to work at IMI where she would be paid full time is the most congruent. Attributively, looking at her time, position, and tasks at UBUBU. com it is agreeable that she spent too much trying to achieve the set company objectives and her position was demanding (Ulijin, 2010).

Further, her responsibilities or tasks at UBUBU. com were demanding. As such, she remained under pressure most of her time, as she had to meet the expectations of both the company and those of the investors (Barrette & Mayson, 2008). This shows that, her option to give notice and continue to work at UBUBU would contradict her interests with that of the company and in the end, conflicts might arise. However, if this could be me, I could never think of leaving a company, which I own to go and place myself in another where I appear only as an employee.

In conclusion, with reference to Sarah’s stated objectives, Vickers-Willis’ third option appears to be the best compared to the rest. This is so because, at UBUBU, she has nothing that can keep her morale of meeting the company’s set goals and on the other side, IMI is anxiously waiting to give her a position in its premises (Stokes, 2010). Hence, leaving UBUBU immediately and beginning to work with IMI could emerge to be the best option as this move would give her adequate time to stay in Australia for two months before returning to work full time at IMI (Longman, 2011).

At IMI, she would have other greater chances of revolutionizing her steps and tracing what could have happened at UBUBU and try to work on those mistakes and particularly make IMI the best company in its line of service. References Barrette, R. & Mayson, S. (2008). International Handbook of Entrepreneurship and Hrm.

Cheltenham: Edward Elgar Publishing. Crane, F. (2009). Marketing for Entrepreneurs: Concepts and Applications for New Ventures. New York: SAGE. Holloman, C. (2006). First Time Entrepreneur Series: How to Market Your Business Without Spending Any Money. New York: Lulu. com. Longman, M. (2011). Entrepreneurial Marketing: A Guide for Startups & Companies With Growth Ambitions. Koninginnelaan: Maklu. Machado, R. & Cassim, S. (2004). Marketing for Entrepreneurs. Muizanberg: Juta and Company Ltd. Nwankwo, S. & Gbadamosi, T. (2011). Entrepreneurship Marketing: Principles and Practice of Sme Marketing. New York: Taylor & Francis. Payton, S. (2009). Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success.

New York: Business Expert Press. Stokes, D. et al (2010). Entrepreneurship. New York: Cengage Learning EMEA. Ulijin, J. (2010). Strategic Alliances, Mergers and Acquisitions: The Influence of Culture on Successful Cooperation. Cheltenham: Edward Elgar Publishing. Wright, M. & Bruining, H. (2008). Private Equity and Management Buy-Outs. Cheltenham: Edward Elgar Publishing.

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