The paper "Entrepreneurial Opportunity - Savings and Credit Cooperative Society " is a perfect example of a business case study. In the business world, an entrepreneurial opportunity can be defined as personal or group aspirations based on social and economic conditions believed to be favorable for the creation of a new product or service, either in existing or new markets. In most cases, opportunities arise as a result of problems that exist within a business or an organization and need to be solved (Santos, 2012). In the process of solving the problems, an entrepreneur opportunity can be identified, which can then be utilized to create a new product or service hence bringing value to the organization.
This paper identifies the problems that the organization is working for faces towards service delivery and that need to be addressed so as to create an entrepreneurial opportunity. Also, a value proposition based on the 6-stage thinking framework will be developed. Overview of the company My company is a financial institution that deals with offering retail banking products such as savings, deposits, and loans to customers. The company began its operations in 1993 as a Savings and Credit Cooperative Society (SACCO) and was later changed to a commercial bank.
It is one of the progressive banks within the region and has several branches located in various regions across the country. It offers a full range of various products in banking, investing, asset management, insurance as well as other risk and financial management products and services. It is highly rated for its convenience and customer experience and caters to the financial needs of all individual and business customers.
Our vision is based on a global leader in banking and enables our customers to realize their dreams and aspirations. The company’ s mission is to provide innovative financial products to customers so as to enable their progress and transform their lives. Its core values are integrity, teamwork, excellence, innovation and sound governance (Renko, Shrader& Simon, 2012).
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Renko, M., Shrader, R. C., & Simon, M. (2012). Perception of entrepreneurial opportunity: a general framework. Management Decision, 50(7), 1233-1251.
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