The paper 'Entrepreneurship and Small Business Opportunities in the UAE" is a good example of a management case study. The United Arabs Emirates is one of the fastest-growing economies in the world today. The country is rich in oil wealth which has been attributed to the growth of other industries in the country. Business in its major cities like Dubai and Abu Dhabi has been booming over the last few years. The country is ranked as one of the best business hubs and most conducive to live in the Middle East and in the world as well.
In recent years, the country has invest4ed heavily in infrastructure and support systems to facilitate trade with other countries. As a result, the country host business personalities and tourists throughout the year who facilitate the growth of the economy even further. Due to its diverse portfolios, the country receives personalities from all over the world that travels there for diverse purposes. As a result, the hotel, tourism and hospitality industry is a booming one in the country. The all sunny weather in the country makes it an all years round economy with no specific seasonality.
As a result of the busy nature of the country, opening fast food outlets in the country is a lucrative venture with high potential of maximum returns. Diversity is key to the success of the business and the ability to meet the different needs of consumers from different origins and culture in the world. Opportunity analysis As mentioned earlier, the UAE is one of the fastest-growing economies in the world today. The country has strong functional and structural facilitate which facilitate business growth.
The country hosts visitors from m all over the world throughout the year. Visitors in the country come for different purposes and needs. It has become one of the world major destinations in the Middle East due to its attractive infrastructure and hospitality facilities. The country is also known for its outsourcing of labor from foreign countries hence making it a hub with people from different parts of the world. Being a modernized country, individuals in the cities are always busy and involved in different activities and hence always on the run.
A fast-food outlet is an entrepreneurial opportunity to sell snacks and foods to this population. Being an Arab country, the many diverse cultures from different parts of the world may find the food culture different from what they are used to. This provides the opportunity to occupy this niche and serve foods that foreigners can associate with. Diversity and providing major delicacies from different parts of the worlds is the main aim of the fast-food restaurant. Satisfying this market also has the potential of growing into multi chains to include other major cities.
The long-run could see franchises and license of the brand to other major contenders in the industry. The other opportunity in the business is providing already existing citizens with diverse food cultures from different parts of the world (Boone et al 1162). The opportunity is therefore not only in the foreigners but also in locals who would like to experience food cultures from other parts of the world.
Boone-Heinonen, Janne, et al. "Fast food restaurants and food stores: longitudinal associations with diet in young to middle-aged adults: the CARDIA study." Archives of Internal Medicine 171.13 (2011): 1162.
Trainer, Sarah S. "Body image, health, and modernity: women’s perspectives and experiences in the United Arab Emirates." Asia-Pacific Journal of Public Health 22.3 suppl (2010): 60S-67S.