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The paper “ Happiness Travel Agency Business Plan – Start-Up, Marketing Segmentation, Target Market Segmentation, Market Needs, Trends and Growth" is a pathetic variant of a case study on marketing. The happiness travel Limited Company is categorized under the travel industry. Being in this industry, the company bearing the name Happiness was basically given so as to assure its customers quality services in the traveling sector. In regard to this, customers are assured with safety this will make the customers be happy in the entire travel. The company is branded with the name Happiness travel so as to be able to assure safety to its customers thus achieving its objectives. As a company specialized in traveling, Travel Company will be able to offer a number of services which include; selling and booking tickets for the train, airline, and ship, the serviced hotel, packaged holidays touring, traveling insurance among other services. The Happiness Travel Company started its operation with the target of three markets comprising of students traveling, families on trips, and businessmen who in one way or another may find it necessary to travel.

Families, therefore, find it secure to travel with Happiness Travel, as based on the name. Good naming of a company is quite beneficial since a name means a lot to customers. In Australia currently, the number of students traveling abroad has increased drastically. This has consequently impacted the company. The number of students is increasing annually thus calling for market expansion. Although this target market seems seasonal, it contributes a lot to the company (Akwetey, 2011). Technology development global-wise has forced entrepreneurs to travel all over the world to look for favorable markets for their products, as a result, the happiness travel has benefited in the long run due to this technology improvements.

Businessmen have been noticed to travel from Sydney to Melbourne and other cities within the continent. The operation of the company will be basically being manned by one manager who will supervise five staff. Selling and booking tickets will be operated through phone calls or the internet. As the company operates locally and at the continental level, phones, as well as online booking, will be used. In the financial plan, the owner is opting to invest up to A$20,000 which will be used to purchase items such as phones, furniture, and computers which will be used to serve its customers.

From his earlier investment, the owner will raise the entire capital without any borrowings. Being a travel service provider, happiness Travel Company is aimed at meeting the interest of its entire community, its employees and stakeholders. The main objective of the company is to offer high-quality services to its customers who will finally make customers be happy, ensuring the local economic status is fully improved through job creation and other related issues.

The company has employed skilled labor who will ensure that the success of the company is achieved thus making admirable profits. The company is a start-up company that will mainly specialize in the traveling sector ranging from selling and booking of tickets through phones and the internet. The happiness travel company is expected to commence on January 22, 2012.MissionHappiness Travel Company is an agency that has specialized in travel. Basically, the company is aimed at offering consultations and custom travel arrangements and packages.

The main objective of the company is to offer high-quality services to its customers who will finally make customers be happy, ensuring the local economic status is fully improved through job creation and other related issues. The company has employed skilled labor who will ensure that the success of the company is achieved thus making admirable profits (Kutz, 2010).

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