The paper 'The Blueprints Business Plan' is a great example of a business case study. The Blueprints Business Planning Pty Ltd is a business that is intended to be started by three friends namely; Stephen Molloy, Jessie Jones, and Andrew St John. Jessie Jones came up with a business plan that would be used by the business. The two other friends did not agree with Jessie Jones on the kind of business plan that had been presented to them because of the shortcomings that the business plan had. A business plan is expected to address all the interests of the business stakeholders, this is to mean that the ideas of everyone involved in the starting up of the business should also be included in the process of drafting a business plan.
Therefore there are various shortcomings that have been noted in the Blueprints business plan. The first shortcoming is the fact that in the business goals, Jones has indicated that the business will employ only one person on a full-time basis who happens to be himself. A good business plan requires that individual interests should be separated from business interests.
In this case, therefore, Jones has put forward his own personal interest in the drafting of the business plan by employing herself without consulting the other business partners on the way to go on matters of employment. The other members might have had a different agenda on how they wanted this to be done. For example, they might be of the opinion that the business employs someone else who is not a stakeholder so that he or she can be able to oversee the business issues without being bias or acting in the interest of anybody.
The other issue is the fact that Jones went ahead to allocate himself a pay package that may be considered to be very high by the other stakeholders. Jones was expected to consult the other stakeholders so that they can get to know how much one is expected to be paid. This will be arrived at after considering various factors in the business, for example, the amount of work one is expected to be doing. The other weakness that has been noted in this business plan is the fact that the business SWOT analysis has been done based on one individual in the business who happens to be Jessie.
A good business plan is one that has the views of everyone in the business in terms of their strengths, weaknesses they may be having, the kind of opportunities they have seen so far for the business to exploit, and even the threats that they may find that the business may face. All this information should be obtained from every individual and analyzed so that the business can come up with a collective SWOT analysis to be used in managing the affairs of the business.
In this case, therefore, Jessie did not involve the other stakeholders in coming up with the SWOT analysis and that his own opinions are reflected. This will make the business plan to be biased and not inclusive in any way. This is so because the strengths and weaknesses of one person are not the same as those of another person and that the weakness of one person may be the strength of the other person and vice versa.
The SWOT analysis is also not very exhaustive. An exhaustive SWOT analysis is one that has adequate information on all the strengths and the weaknesses of the business and maybe how the business is planning to improve on them. It should also be able to detail out the business opportunities and the threats and the ways in which the business will be working to counter these threats and making good use of the opportunities which are available to them.
In this case, therefore, Jessie did not detail out all the information that is required of an exhaustive SWOT analysis in a business plan. He has just given some very brief descriptions of the whole analysis which may not be very sufficient for the purpose of planning in the business. This, therefore, means that an exhaustive SWOT analysis in a business plan will help the business to achieve its goals and objectives without any problem.
ReferencesDeThomas, A. & Derammelaere. A. S. (2008).Writing a Convincing Business Plan. Barron's Business Library Series. Pp. 67-82