The paper "Gold Coast Five Star Accommodation Analysis" is a good example of a business assignment. Nowadays, the recreational traveler is now looking out for tourist attractions that are natural and which give them the ability to explore the natural world. they are now seeking an eco-tour which is an individually guided tour that takes into consideration preservation and conservation issues as it seeks to give back to the local economy as it teaches the travelers about the culture and the nature of that area. The Gold Coast five star accommodation offers eco-tourist a wide and fantastic selection of its natural attractions as well as its eco-tourism sites.
It gives the tourist a chance to experience the city’ s breathtaking sceneries, swims with the dolphins, sees the City’ s natural wildlife, and be able to observe the star from an observatory as well as enjoy all the pristine beauty of the country right from a natural cruise (Goldcoasthotels. com, 2012). This report seeks to conduct an environmental analysis of Gold Cost five star accommodation Eco-tourism Industry using Porters Model and PEST analysis as well as explore the strategic issues facing the Gold Coast of Australia. 2.0 Industry Description Geographic Location Gold Coast five star accommodations are in Queens Land city which is the sixth-largest city in Australia and the most occupied non-city in Australia with a population of about 500.000 as well as a skyline that is greatly dominated by hotels and residential buildings.
It is a major local as well as international tourist site which has an ever-changing hotel sector which is one f the most significant pillar in the Australian eco-tourism industry. The Gold Coast five star accommodations are so developed and many tourists say that it’ s a “ tourist trap” due to its many skyscrapers as well as hotels that cover most of its iconic coastline of this beautiful city.
The city has over 200 main hotels as well as bed and breakfast and over six hundred restaurants which are an indication of the city’ s great diversity (Goldcoasthotels. com, 2012).
(ATS, 2012) ATS in Queensland Retrieved on 22nd August 2012 from http://ats.business.gov.au/
Ecotourism Australia (2012), To Help ecotourism grow to promote, sustain, and conserve our natural heritage Retrieved on 22nd August 2012 from http://www.ecotourism.org.au/membership.asp
Goldcoasthotels.com (2012) Gold Coast Hotels Retrieved on 22nd August 2012 from http://www.goldhotels.com/
Gold Coast City council, (2012). Welcome to Your Gold Coast City Council Website. Retrieved on 22nd August 2012 from http://www.goldcoast.qld.gov.au/default.html
Hay, S (2009). transforming Social and eductaional governance: Trade Training centers and Transition to social investment politics in Australia. British Journal of Educational studies,
Kandampull & Suhartanto (2008), Customer Loyalty in the hotel industry: the role of customer satisfaction and image. International Journal of Contemporary Hospitality Management, 346-351
OECD (2012) Economic Survey of Australia 2010 Retrieved on 22nd August 2012 from http://www.oecd.org/eco/economicsurveysandcountrysurveillance/economicsurveyofaustralia2010.htm
Pambudi. D, Van Ho. T, Spurr. R, Forsyth P, Dwyer L & Hoque S (2009) tourism satellite accounts 2007-2008. Retrieved on 22nd August 2012 from http://www.sustainabletourismonline.com/9/economic-contribution/tourism-satellite-accounts-2007-08-summary-spreadsheets
Porter M (2008) The five competitive forces that shape strategy. Harvard Business Review
Queensland Australia, (2012). Queensland Image Tours - Pictures of Queensland. Retrieved on 22nd August 2012 from http://www.queensland-australia.com/queensland-image-tours.html
Scott, N, Ruhanen, L & Ding, P (2009) Developing China's Eco-tourism product through marketing:Examples from Australia. 2009 International Forum on Eco-tourism. Xining, China
Toomey, (2011). Safety, security, health and environmental Law. Annandale, NSW:Federation Press
Tourism Queensland UK Ecotourism Market Report ( n.d) Retrieved on 22nd August 2012 from http://www.tq.com.au/fms/tq_corporate/research/fact_sheets/the_united_kingdom_ecotourism_market.pdf
Tourism Queensland GC Snapshots, 2011. Gold Coast Regional Snapshot Retrieved on 22nd August 2012 from http://www.tq.com.au/fms/tq_corporate/research/destinationsresearch/gold_coast/11%20September%20Regional%20Snapshot%20Gold%20Coast.PDF