Essays on CSR with Specific Reference to the McDonalds Restaurant Case Study

Download full paperFile format: .doc, available for editing

The paper 'CSR with Specific Reference to the McDonald’ s Restaurant" is a good example of a management case study. This report focuses on CSR with specific reference to the McDonald’ s restaurant. McDonald’ s restaurant has been in operations for many years, it has also positively contributed to the development of positive environmental issues despite the challenges it faces as a fast-food restaurant. Environmental concerns include policies and ways of managing environmental degradation. McDonald’ s restaurant has managed this through its positive theme on the environment and its key guideline for enhancing environmental sensitivity. Introduction This study involves a survey of the perception of students about environmental awareness and its related ethical issues in the business community, especially in the hospitality sector.

It studies a typical environmental management program of a popular fast-food restaurant, McDonald’ s. The study investigates the nature of sustainability focus of McDonald’ s restaurant. McDonald's is not only involved in profit-making but also participates actively in the Corporate Social Responsibility through environmental management programs. Its values include impacting positively on the society by taking care of the environment, performing restaurant operations, engaging in corporate operations, emphasizing on sustainability agenda, upholding the culture of communications among communities engaging in advocacy as well as partnerships. Literature Review According to Schwartz (2011, p. 54) in reality, McDonald’ s restaurant is not experiencing any form of monopoly because there are other hospitality groups like Bahama Breeze restaurant.

Bahama Breeze is an equally competent restaurant in the Hospitality Industry in the USA. It focuses on the provision of quality services and products especially seafood. Apart from its core activities, Bahama Breeze also articulates the importance of taking care of the community through corporate social responsibility (Blodgett 2004, p. 67).

Community activities take a considerable priority in the operations of the restaurant. It has been at the forefront in the environmental protection initiatives in Orlando, where it is located, and sometimes goes regionally to the neighbourhood of Orlando. It has a sustainability programme that considers the importance of corporate social responsibility through sustainable environmental initiatives. Just like in the case of the McDonald’ s restaurant, Bahama Breeze recognizes the need for taking care of the community arguing that the community is the source of the restaurant’ s clientele.

It values the fact that the environment supports their operations either directly or indirectly. Both McDonald’ s restaurant and the Bahama Breeze restaurant have common policies, whose only variations are perhaps in the way they implement them (Mullerat & Brennan 2011, p. 53). The two restaurants have been influential and their values for corporate social responsibility are recognized by the United Nations Environment Programme (UNEP) as playing key roles in contemporary society. Themes Environmental Theme The restaurant commits itself to the protection and maintenance of the environment. The management has made it a culture that drives corporate operation across regional boundaries.

Notwithstanding the fact that the environment is not its core function, it has not left the task of sustainability entirely to be managed by non-governmental organizations. In fact, most of the themes that the McDonald’ s restaurant drives are all surrounding either community sustainability, environmental protection or both. It is needless to say that in advocating for partnership, the McDonald’ s inspires other corporate institutions towards the same themes of sustainability of Environmental standards (Bacher, C 2007). The Bahama Breeze has a clause of its policies talking about the environment and does an optimal evaluation of its standard of implementation of the same.

References

Alkon, AH. & Agyeman J 2011, Cultivating food justice : race, class, and sustainability, Cambridge, Mass.

Bacher, C 2007, Corporate Social Responsibility, GRIN Verlag, New York.

Baxi, CV & Ajit, P 2009, Corporate Social Responsibility: Concepts and Cases: The Indian Experience, Excel Books India, New delhi.

Blodgett, JE 2004, Environmental Protection: New Approaches, Nova Publishers, New York.

Chen, J 2003, The Jurisdynamics of Environmental Protection: Change and the Pragmatic Voice in Environmental Law, Environmental Law Institute, New York.

Conklin, N 2010, Serving up sustainability', Environmental Design + Construction, vol. 13,no. 5.

Farmer, A 2012, Handbook of Environmental Protection and Enforcement: Principles and Practice, Routledge, New York.

Glicksman, RL 2007, Environmental protection: law and policy, Wolters Kluwer, Law & Business, Cambridge.

Gottlieb, R & Joshi, A 2010, Food justice, MIT Press, Cambridge, MA; London, Eng. MIT Press.

Hawkins, DE 2006, Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability, Palgrave Macmillan, London.

Holder, J & Lee, M 2007, Environmental Protection, Law and Policy: Text and Materials, Cambridge University Press, Cambridge.

lonescu-Somers, A & Steger, U. 2008. Business logic for sustainability.- a food and beverag e industry perspective, Pa lg rave M acmil lan, Basingstoke.

Mullerat, R. & Brennan, D. 2011. Corporate Social Responsibility: The Corporate Governance of the 21st Century - 2nd Edition, Kluwer Law International,Cambridge.

Ritzer, G. (ed) 2010. McDonaldization: the reader, Pine Forge Press, Thousand Oak'1s, 1 US.

Schwartz, M. S. 2011. Corporate Social Responsibility: An Ethical Approach, Broadview Press, London.

Wilk, R (ed) 2006. Fast food/slow food: the cultural economy of the global food system,Altamira Press, Lanham, MD.

Download full paperFile format: .doc, available for editing
Contact Us