Essays on The Enzyme UK Limited - Strategic Marketing Management, Planning, and Control, Analysis, and Decision Case Study

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The paper “ The Enzyme UK Limited - Strategic Marketing Management, Planning, and Control, Analysis, and Decision" is a good example of a case study on marketing. The paper starts with a Situation analysis of Macro-environment which studies political, legal, economic, social, environmental and technological factors.         Political and Legal 1. Independent Specialized Enzyme company in the Uk. 2. The government is helping finance the development 3. sustainable development of the Environment 4. the enzyme market is highly specialized 5. Mutually the political and economic stability plays a vital role in the development. Economic 1. The organization needs to be aware of the changing trends of the market and the consumer preference with time. 2.

The total sales have risen tremendously within the past 6 years, keeping in view the detergent, starch, textile and dairy Applications. 3. Because of the rising demand, there might be increased competition which the company needs to take care of. 4. The development and growth in the enzyme market. market 5. The U. K. economic growth Social and environmental 1. The rise in the demand for enzymes is affecting the cost of these enzymes, though the real value might decline. 2.

This development has opened avenues for further evolution in the market. 3. As the awareness of the utility of these elements has grown amongst the target market, the demand has increased. 4. Though the fact remains that these industries are becoming well aware of the utility of the product more and more competition is coming up. 5. All independent organizations are working in the global market. 6. The competition is more within the European Union. 7. Identical consumer demands coming up within the other parts of the world. 8. These enzymes minimize pollution. Technology 1. These enzymes are natural biological catalysts. 2.

The development within the enzyme market is directly affected by the alteration within the antibiotic field, 3. The utilization of the product in the biological systems has open up avenues for further technological advancement.     Political and Legal 1. Independent Specialized Enzyme company in the Uk. 2. The government is helping finance the development 3. sustainable development of the Environment 4. the enzyme market is highly specialized 5. Mutually the political and economic stability plays a vital role in the development. Economic 1. The organization needs to be aware of the changing trends of the market and the consumer preference with time. 2.

The total sales have risen tremendously within the past 6 years, keeping in view the detergent, starch, textile and dairy Applications. 3. Because of the rising demand, there might be increased competition which the company needs to take care of. 4. The development and growth in the enzyme market. market 5. The U. K. economic growth Social and environmental 1. The rise in the demand for enzymes is affecting the cost of these enzymes, though the real value might decline. 2. This development has opened avenues for further evolution in the market. 3.

As the awareness of the utility of these elements has grown amongst the target market, the demand has increased. 4. Though the fact remains that these industries are becoming well aware of the utility of the product more and more competition is coming up. 5. All independent organizations are working in the global market. 6. The competition is more within the European Union. 7. Identical consumer demands coming up within the other parts of the world. 8. These enzymes minimize pollution. Technology 1. These enzymes are natural biological catalysts. 2. The development within the enzyme market is directly affected by the alteration within the antibiotic field, 3.

The utilization of the product in the biological systems has open up avenues for further technological advancement. 2. Products and markets U. K. Market Overseas’ Market The above is the Product Life Cycle curve within the field of enzymes The BCG Matrix 3. Porter’ s Five Forces (Micro-environment) Power of Suppliers Power of Customer Competitive Rivalry Threat of substitutes The threat of new entrants LOW 1. the European Union is the center, where all of the Suppliers are majorly present 2. Most of the bakery products. The cost is declining as per the present real value of the products. High 1.

elevated numbers of competitors 2. The customers are increasingly becoming more demanding because of the increasing awareness amongst them. 3. Brand recognition 4. There is a choice available to the customers but not of a very wide variety. basically there is no substituting cost to change the product High 1. The competition is taking its toll; all the companies involved whether big or small are able to differentiate their products, but with great effort. 2. There subsists High struggle in terms of the other enzyme companies as well as agents in the market. 3. There is an element of novelty within the product development stages. MID 1.

The arrival of new elements within these enzymes along with the added utilities New products and the rapid innovation within their utilities help the process of their progression and development. 2. Also the Technical developments within the enzyme elements. 3. This has helped augment the demand for enzymes. 4. The Enzymes UK Limited product has attained an exceptional place in the market. High 1. The competitor market is quite aggressive 2. The augmenting number of competitors 3. The High costs of the various procedures involved 4. The product life cycle is not allegedly small or big, it rather depends on how the market and the consumers have responded to the product. 4.

The Marketing mix made up of the 7P’ s In order to be able to look and work towards the future market development and growth, enzymes UK Limited is in dire need of a policy that consists of diverse fundamentals of the marketing mix. The Product Herein, they should look towards making good use of the element of brand extension plus suturing the products expected at dissimilar need groups, to convene the consumer’ s necessity. The Price owing to the “ brand” is the well-known and superior quality of the products being offered by Enzymes UK Limited, henceforth, utilizing the premium Cost Strategy The Place The Enzymes UK Limited, Unit The Promotion Promoting through magazines, also exhibit in the best utility of the enzymes the UK limited the windows being, positioned on the illusions to contest the brand proclamation, also making all the information sources available on to displaying the information on The Enzymes corporation website, maintaining a severe relationship with journalists People The head of the departments e processes, the technical personnel, the supplier service plus the marketing individuals. The Process The Forecast of the consumer trends, the customized end product along with the production of the end products like baking, diagnostics, and food. The Physical evidence The end Products, their amazing utility, and the advent 5.

The value chain Inbound Logistics Operations Outbound Logistics Sale & Marketing Service Produce enzymes that would facilitate the production of certain end products. Customize and design the enzymes according to the consumers varying needs. Sold through their company units and agents. Using the element of awareness and recognition amongst the customers to help boost sales. The research team, investigating in detail the requirements of each one of the customers they have. 0% 55% 99% GE/Mckinsey, Model 1 BCG Matrix, Model 2 High Market share Low High Market Growth Low 6.

Portfolio analysis 7. 5C Analysis Customers B2B: biotechnology, waste, water, manufacturing, distribution, animal feed producers The Cost: In reference to the manufacturing expense, the real cost is fairly on the decline. The Channels: The UK Enzyme Limited factory units Communication Agents, advertising, create awareness amongst the advantages of using these enzymes within their product manufacturing processes. The Competitors All the other enzyme producers in the market. 8. The SWOT analysis S1 is a unique brand. S2 aims at offering a completely customized product to the customer. S3 is considered to be one of the best enzyme-producing corporations within the market. S4 Very dedicated staff and workers. S5 conduct detailed studies to investigate the changing consumer needs S6 which is why they are so well at customizing their finished product. S7 until recently they had been able to maintain a good market reputation until they had to face a bad reputation because of the GMO's. S8 The company’ s good experience in the market would help them develop a distinct product that would also cater to different industries and their needs within the enzymes sector. W1 it is a very limited market W2 A lot of manufacturers and producers are still unaware of the product advantages.

Along with the advantages of using them within their production processes. W3 the product life cycle is unpredictable and mostly short. W4 A very small clientele W5 Because of varied clientele the business is yet not the strong. W6 the textile sector which was previously being dealt with O1 The total sales have gone up. O2 the recognition of the need for such a product is growing. O3 This can imply towards a promising future. O4 The increasing trends of using Enzymes in processes and manufacturing is acting as the base for further development O5 the element of offering customized products is very attractive. O6 through the European Union is the hub, the Asian countries are now also taking place with the developing market. T1 there are a lot many new brands in the market T2 There are many other manufacturers who are providing the customers with normal standard yields at nominal rates. T3 most of the competitors believe it is very easy to manufacture these enzymes which facilitates them in making newer brands. T4 The life cycle of a certain product tends to be small unless designed otherwise. T5 they may well utilize it to manufacture the right kind of enzymes for the companies around them 9.

Swot Strength S8 S7 S6 S5 S4 S3 S2 S1 xx     xx       xx     xx xx   xx   xx         xx xx             xx   xx     xx     xx     xx     xx xx   xx   xx                                                                   x       x                   x x                             x                                 weaknesses W5 W4 W3 W2 W1            O1          O2          O3           O4           O5          O6                                              T1          T2           T3           T4          T5                             opportunities Threats All the points that have been labeled above as “ xx” , imply the fact that Enzymes UK Ltd may possibly have certain SO strategies that make use of the strengths to get hold of the opportunities that are in the market. For instance, with The Enzyme UK’ s distinctive brand as well as price position within the Enzymes market (S1), they may possibly utilize it to manufacture better value item for consumption, in order to accommodate for those with high Total Sales (O1). Furthermore, all the points above that have been labeled “ x” , imply the fact that the Enzymes UK limited may possibly have certain ST strategies that would help them make good use of their strengths in order to be able to circumvent otherwise alleviate the threats.

For illustration, also with the Enzymes UK Limited, good experience within the enzymes Industry – It will facilitate them to come with a product that is unlike the competitors products, and is also capable of meeting the needs of different industries (S8), they may well utilize it to manufacture the right kind of enzymes for the companies around them (T5) to magnetize them on spending money on the enzymes UK product. The points that have been labeled “ ” , imply the fact that the WO strategies which can make good use of the opportunities to perk up their weakness.

For instance, A lot of manufacturers and producers are still unaware of the product advantages.

Along with the advantages of using them within their production processes. (W2), the Enzymes UK Limited needs to work more on encouraging support in addition to augmenting the brand name wakefulness to magnetize a promising future (O3) to obtain the goods. The points that have been labeled “ ” , implies the fact that the WT strategies can rise above the weaknesses in order to circumvent the possible threats. The Enzymes UK Limited need to more on the Life cycle of the product in the market (W3) to boost the markets aggressive ability as there are other competitors who are providing a similar product at nominal rates (T2), along with providing a very advantageous opportunity as well as product (W5) to be able to make distinction within its competitors (T2) in addition to the new entrants (T1), possibly will do advertising to magnetize price responsive clientele (T5) and compete with cut-price retailers in the UK (T3). The strengths and weaknesses opportunities and threats imply that mean enzyme private Limited could be capable of coming up with policies that would assist them in developing strategies that would help grab on to the opportunities.

For instance, with UK Enzymes' exceptional brand as well as price pose inside the enzyme market it could be assessed and then evaluate in order of their own convenience. the organization should take immediate action to builds on their strengths in order to be able to achieve on higher sales.

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