The paper "Storytelling for Project Success " is an outstanding example of management coursework. With the advent of globalization and advanced technology, change has become inevitable to all organizations. In turn, organizations leverage opportunities by initiating projects to promote the organization to reflect the trends of technology and use the end products to increase the organizational competitive advantage. The project brings together various teams, and project managers have a tendency to regard formal communication as a more acceptable way to communicate with project teams and the customer. However, storytelling can have more impact on project success than formal communication.
Storytelling is by no means comparable to formal communication, as it is a comprehensive and interactive way to keep all the interested parties in touch. From my individual point of view, illustrating something through a story should be preferred due to the following reasons. According to Denning (2011), storytelling is a significant leadership technique as it is quick, natural and refreshing. Through the use of a story, a project manager can easily make sense of organizations. A project exists as a new environment where relationships have to be forged between the customer and the supplier.
The primary focus when initiating a project is to promote a collaborative relationship. Storytelling is a powerful, entertaining and persuasive approach that can promote expected collaboration. Storytelling is moving and enables the audience to have an all-embracing knowledge of the other party’ s idea. It is easier to notice the mood and emotion of a leader and figure out the attitude towards the emerging relationship. Moreover, even if the parties involved have some major differences such as language barrier, age gap, skills, and understanding, through storytelling, they can still get along and initiate health relationship. Storytelling is holistic, free and authentic (Reed & Knight 2010).
As an experienced project manager or executive director, there is a mine of past experiences that can help illustrate a problem is a real manner through a story. Storytelling is an essential tool to communicate feelings, intentions and get things done as per the expectations. It is the utmost desire of a leader to embody the change they expect. In turn, rather than merely coming with complex or advocating for propositional arguments that can generate arguments in future, project leaders can establish credibility and authenticity by telling memorable stories.
The audience or the other party believes deeply in stories, and that makes the stories to resonate, generate creativity, transformation and interaction. Storytelling is indispensable when focusing on forging project relationships (Gabriel & Connell 2010). The temporal nature of projects does not offer a lot of time for different parties to build rapport. Noting that the teams will have to work together and deliver to the expectations of the project, there must be a way of establishing confidence between them.
In turn, they can converse directly and take good care of one another to avoid inflicting emotional injuries in the process. If the parties involved emphasizes formal communication, project teams may perceive their counterparts as strangers throughout the whole duration of the project. The teams will tend to be isolated and at times they can possess extreme views making it hard to manage them and deliver the products on time. Storytelling help to break the boundaries and avoid the tendency of the various team to crave for those people whom they have a past relationship and with whom they feel smothered.
Above all, working as separate teams in a project is not beneficial at all for any project (Ohara & Cherniss 2010).